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The Marketing Eye
Advertising
Articles In This Category
- The future of print advertising
I have often complained about the dearth of business news in our area. Our local weekly paper, the Courier, can only manage a double page spread and the resources... read more
15th of August 2009 by Neil Edwards - What price a relationship?
Business life is rarely without its ups and downs and there are occasions when we all have to call in the odd favour.Such was the case this week, when an issue... read more
23rd of May 2009 by Neil Edwards - Advertising: rumours of my demise are exaggerated
There is a huge debate raging online about the future of advertising. Started by Eric Clemons, a Professor at the University of Pennsylvania, on Techcrunch last... read more
28th of March 2009 by Neil Edwards - The future's bright, the future's...
Yellow?The representative from Yell came to see me on Friday to talk about the clients who we look after the Yell advertising for.I had my speech prepared on how... read more
4th of March 2009 by Neil Edwards - Gorilla marketing (sic!)
This post is by Bryony Saunders, Marketing Executive with The Marketing Eye.Advertising is not about simply promoting a product. We are no longer satisfied with... read more
12th of February 2009 by Neil Edwards - Mobile marketing a no-no
A survey in New Media Age reveals that people aged 16 to 30 do not want to receive marketing messages via their mobiles, as they are too intrusive. The research... read more
4th of December 2008 by Neil Edwards
