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The Marketing Eye
Branding
Articles In This Category
- Beyond No Logo
This post is co-authored with Jo Allen, Creative Director with The Marketing Eye.Several years have passed since ‘No Logo’, Naomi Klein’s seminal backlash against... read more
13th of September 2009 by Neil Edwards - Putting the star and bucks back in Starbucks - Starbucks trial brand strategy
Coffee is a regular topic of conversation in The Marketing Eye office. Normally it’s an argument about whose turn it is to make the next one, but now, for a short... read more
2nd of August 2009 by Neil Edwards - Banking on a brand
Santander has announced that it is to rebrand all of its UK operations.Bradford & Bingley, Abbey and Alliance & Leicester are to disappear from our High... read more
4th of June 2009 by Neil Edwards - An innocent (and logical) decision
Last week we learned that Innocent Drinks has agreed to sell a 20% stake in the business to Coca-Cola for £30m.The news has parallels with the sale of Ben... read more
18th of April 2009 by Neil Edwards - Making brand values valuable
Brand values originated as a concept somewhere in the 1990’s when the understanding of branding evolved from being simply an exercise in corporate identity to it... read more
14th of March 2009 by Neil Edwards - Brands without chains
Jo and I had lunch today with Erika Uffindell, brand guru and founder of leading brand agency, Uffindellwest.While we were speaking, I couldn't help wonder if it is... read more
6th of March 2009 by Neil Edwards - Irrational marketing for rational customers won't work
Seth Godin is a well respected blogger and talks good sense on a variety of marketing related issues. In his post on The rational marketer (and the irrational... read more
19th of February 2009 by Neil Edwards - Woolworths re-launch
We wake up this morning, not only to snow, but to news that Woolworths is to be re-launched as an online business.As we predicted in our post in December, somebody... read more
2nd of February 2009 by Neil Edwards - That was the wonder of Woolworths
The administrator’s announcement of the closure of all 807 Woolworths’ stores shows that no value could be realised from the business as a going concern. The... read more
23rd of December 2008 by Neil Edwards - Brand value
I was at a talk yesterday, given by Paul Fifield, visiting professor in Marketing Strategy at Southampton University. Paul’s style is witty and down to earth, which... read more
13th of November 2008 by Neil Edwards
