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Designed to Care

Posted Thursday, October 9th, 2008 by Neil Edwards

Our client, Designed to Care, launched this week.

Designed to Care, the brainchild of Keith and Natalie Burrows, designs and retails clothing that is specially fabricated for people with limited mobility or who are in need of assistance with dressing.

Natalie identified the gap in the market when her elderly grandmother was in care. Maintaining dignity while dressing was extremely difficult to do with conventional clothing and while Natalie was able to find some suppliers of adapted clothing in the US, the alternatives in the UK where drab and few.

Designed to Care has been established with a mission to provide a range of attractive, well made clothing that makes dressing easier for the individual, their relatives and their carers.

The Marketing Eye was commissioned to develop the corporate identity for Designed to Care and create the first set of marketing materials. We have also been on hand to advise on launch marketing. Keith and Natalie have used their own IT skills to develop the website, using open source e-commerce software. You can see the results at www.designedtocare.co.uk

The launch campaign involves outbound telemarketing and brochure distribution to nursing homes and care homes around the UK. This is coupled with press releases in collaboration with Age Concern, the charity to which 5% of all sales are being donated.

The world might find itself in an uncertain place at the present time, but no matter what happens, one thing is guaranteed: we are all getting older every day. Sadly, the prevelance of delibitating conditions such as Alzheimers and Parkinsons Disease also seems to be on the increase. To identify an under-served niche market with significant growth potential sounds like smart thinking and we will be watching progress with interest.

Please visit the website and spread the word if you have relatives in need of assistance with their dressing or know of others in a similar position.


Posted Thursday, October 9th, 2008 by Neil Edwards

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