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The Marketing Eye
Inbound Marketing
Articles In This Category
- Identifying your website visitors - wow!
The website is now Rome for nearly every business - all roads must lead to it. By driving visitors to your website, you enable them to find out more about... read more
16th of June 2013 by Neil Edwards - Marketing automation - make your marketing work by itself
We've all been on the receiving end of marketing automation. Take the last product you bought online - technology would have been used to manage and send out... read more
12th of June 2013 by Neil Edwards - Why B2B online marketing doesn't work
Why B2B online marketing doesn't work Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine... read more
11th of January 2013 by Neil Edwards - What is your content strategy?
What is your content strategy? As businesses become increasingly persuaded to the benefits of content marketing, Managing Director, Neil Edwards, asks if business... read more
5th of January 2013 by Neil Edwards - Inbound versus outbound marketing in the new economy
Inbound versus outbound marketing in the new economy Managing Director, Neil Edwards, looks at why businesses can't afford to overlook inbound... read more
14th of December 2012 by Neil Edwards - Turn on the Tweets: How to target your online audience - and why you should bother
Samantha Cuff, who is with us for 6 weeks as part of our graduate placement programme, puts her finger on why it is important for businesses to... read more
10th of August 2012 by Samantha Cuff - Dip your toe into content marketing: 5 ways to repurpose your blog posts
With time in professional services firms - and any other business for that matter - constantly at a premium, Amy Izzo of Marketri, our partner business in the... read more
31st of March 2012 by Amy Izzo - Is it really worth creating content regularly?
With modern websites containing news, case studies, opinion pieces, tip-sheets and more, Sam McArthur of Savvy Marketers looks at the business case behind creating... read more
10th of March 2012 by Sam McArthur - Pull in new business through inbound marketing
This is a guest post by Debra C. Andrews, President and Founder of Marketri LLC, a full-service B2B marketing firm based in Doylestown, PA and The Marketing... read more
15th of February 2012 by Neil Edwards
