A picture is worth a thousand words
- 08 Nov
Making use of a diagram, a chart or simply a photograph is a long established method of breaking up copy on a page and making the reader experience more pleasurable. In today's fast-moving world, there's even less time to read pages of words or research, so designers are busy creating infographics.
An infographic combines elements such as flow charts, design, cartoons and graphs to put forward ideas or explain how a particular company or process works - in an easy-to-understand, often entertaining and eye-catching way.
We've been telling our clients about the benefits of infographics and recently created this example for Platform Black:
Infographics come in many formats but they all share the common goal of communicating a message in an easy-to-grasp, yet memorable way.
More and more businesses and marketing companies are making use of this new tool and here are three reasons why:
Great for media exposure
Traditionally, a good photograph has always captured the imagination of a journalist and the same can be said for an eye-catching infographic. So, think about creating one that will look good in a magazine or online. They are a great way of explaining complex information and will brighten up any page.
Engage with your customers
Infographics are a great way of engaging with your customers in a bright and straightforward manner. You can use them to introduce clients to a new product or service in a friendly, non-threatening manner.
Be found and be shared
Utilising infographics will show your audience that you are a forward-thinking company. They also work really well in the sphere of social media and are ideal for sharing. Add an infographic to your tweet and it's very likely that followers will click and view it and, hopefully, retweet it. Design a great infographic and, who knows, it might go viral.
- 01 Nov
Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...
- 21 Jun
I recently attended the SharpSpring Global Summit where the world’s fastest growing marketing automation platform introduced three brand new features. The new features help bring SharpSpring in...
- 02 Jun
A person fills in a form on your website and you are sent a notification - job done, right? Probably not. You’d be surprised by the number of layers involved when someone completes a form on your...
- 04 May
Are you forgetting these eight easy search ranking essentials?...
- 17 Oct
In July, I wrote a blog post looking at 10 reasons to use marketing automation. What I should have called it is ‘10 reasons to love marketing automation’, because that seems to be the feeling in...
- 26 Feb
2015 Email Marketing Benchmark Report Review...
- 06 May
We're big advocates of email marketing here at The Marketing Eye, and like every business, we constantly have to ask ourselves if our campaigns, and those we run for our clients, are as effective as...
- 20 Jul
As a business that uses email in its own marketing strategy as well as the strategies of its clients, we are very focused on the statistics that our campaigns generate....
- 16 Jun
The website is now Rome for nearly every business - all roads must lead to it. By driving visitors to your website, you enable them to find out more about your business, your offer, your people...
- 12 Jun
We've all been on the receiving end of marketing automation....