Are you forgetting these eight easy search ranking essentials?

  • Are you forgetting these eight easy search ranking essentials?

    When a need or query arises, online search engines are usually the first port of call. As a result, we are often asked by businesses why their web content isn’t appearing at the top of search rankings, and what can be done about it. Therefore, I thought I would go back to basics and reintroduce eight known steps to improving your search rank.

    1. Keywords in the page title

    A nice and easy one to start. Ensure that your keywords are in the page title. If your content is on the subject of the ‘FCA and the P2P sector’, then make sure your title includes the keywords ‘P2P’ and ‘FCA’.

    1. Keywords in URLs

    Another straightforward one. Make sure the keywords from your page title are in the URL of your page.

    You see, I said this was easy.

    1. ALT text on images

    How often do you upload an image to your website and just call it ‘image 1’ and ‘image 2’? I bet it is quite often. Don’t be lazy when adding images to your content. Labelling images correctly is just as important a ranking metric as your written content. Remember, you might not rank high on a generic Google Search, but you might on a Google Images search (other search engines are available!).

    1. Internal and External linking

    Hyperlinking to relevant links within your website will help build the trustworthiness of your site and is a great way of driving traffic to other sections of your website. Don’t go overboard though. The key to performing well with modern search engines is relevancy. They know when you just trying to con the system. You should also think about linking to external websites as well, this tells Google that you have done your research and you know what you’re talking about. For example, this user guide from HubSpot on understanding keywords was a great source of knowledge for helping to cultivate this blog post. 

    1. Fresh content

    It is important to keep your content regularly updated and fresh. A continuous pursuit of new and exciting content will add to your reputation as a place with useful content and therefore aid your overall authority with Google.

    1. Mobile friendly

    This is essential. An update to Google and the subsequent panic that ensued last year should mean you have taken care of this one. If you are not sure, double check here.

    1. Long tail keywords

    Let’s face it, you are not going to rank very highly for generic keywords such as finance, or business finance, so don’t try. In an ideal world, you want to try and find keywords that have a high search volume, but low competition, and these will usually come in the form of long tail keywords. For example, ‘alternative finance for the manufacturing industry’. 

    1. Just write

    Lastly, and most importantly, just write. Don’t try and overthink or write in a way that tries to trick Google – it’s too clever for that. The seven steps above are what you should be doing anyway, so just concentrate on writing a clear and concise piece that your target audience will find interesting and relevant, and the rest should take care of itself.

    The above eight steps are an important checklist to keep in your back pocket when creating content for your website. Following these steps should result in a steady climb up the search engine charts and well on your way to platinum success.

    Not doing it right? If you think you could be doing a better job at optimising your content, why not get in touch with us for a full SEO review of your website. Alternatively, if you are looking to launch a new website and want to get off on the right foot, we can help with that as well.

Related articles

  • Read More

    How to send the right email every time with Dynamic Email from SharpSpring

    Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...

  • Read More

    3 new features come to SharpSpring!

    I recently attended the SharpSpring Global Summit where the world’s fastest growing marketing automation platform introduced three brand new features. The new features help bring SharpSpring in...

  • Read More

    Marketing Automation: What’s in a form?

    A person fills in a form on your website and you are sent a notification - job done, right? Probably not. You’d be surprised by the number of layers involved when someone completes a form on your...

  • Read More

    Why there is a lot of love for SharpSpring

    In July, I wrote a blog post looking at 10 reasons to use marketing automation. What I should have called it is ‘10 reasons to love marketing automation’, because that seems to be the feeling in...

  • Read More

    Are your email marketing results above or below average?

    2015 Email Marketing Benchmark Report Review...

  • Read More

    Are your emails critical?

    We're big advocates of email marketing here at The Marketing Eye, and like every business, we constantly have to ask ourselves if our campaigns, and those we run for our clients, are as effective as...

  • Read More

    A picture is worth a thousand words

    Making use of a diagram, a chart or simply a photograph is a long established method of breaking up copy on a page and making the reader experience more pleasurable. In today's fast-moving world,...

  • Read More

    How important are email open rates?

    As a business that uses email in its own marketing strategy as well as the strategies of its clients, we are very focused on the statistics that our campaigns generate....

  • Read More

    Identifying your website visitors - wow!

    The website is now Rome for nearly every business - all roads must lead to it.  By driving visitors to your website, you enable them to find out more about your business, your offer, your people...

  • Read More

    Marketing automation - make your marketing work by itself

    We've all been on the receiving end of marketing automation....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call

'; ';