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The Marketing Eye

Marketing Discipline

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• The ultimate definition of marketing

  Many people have tried to define marketing and yet few have succeeded. To some, of course, it is just promotion, or more narrowly still, advertising. To others it... read more
  19th of December 2011 by Neil Edwards

• Where next for provincial law firms?

  The legal industry has been turned on its head in recent weeks with a set of changes that has been likened to the Big Bang deregulation of the City in October... read more
  27th of October 2011 by Neil Edwards

• The 4 P's of marketing - as relevant today as they ever were

  David Meerman Scott, author of The New Rules of Marketing and PR and responsible for turning half of the planet’s marketers onto social media, me included,... read more
  3rd of August 2011 by Neil Edwards

• Is it better to be different than it is to be better?

  Australian marketing and business strategist, Barry Urquahart, once said 'It is better to be different than it is to be better'. But is this the case? A... read more
  26th of May 2011 by Neil Edwards

• What price a price cut?

  A KPMG report out today says that UK firms are paying the true cost of inflation and slashing prices to an unsustainable level in an attempt to maintain customers... read more
  28th of February 2011 by Neil Edwards

• Is there a role for branded websites in the social media age?

  Matt White examines the growing trend for businesses to market their Facebook presence in preference to their website.A recent article in Brand Republic concerning... read more
  16th of February 2011 by Neil Edwards

• In search of the ‘real’ digital native

  We live in a digital world, but are we natives or immigrants?In the summer I wrote a blog post about Digital Natives and Digital Immigrants, explaining the theory... read more
  14th of January 2011 by Neil Edwards

• Forget digital domicile, it's social domicile that counts

  Earlier this month Matt White posted on the topic of digital natives and digital immigrants and sparked some lively discussion from people born on both sides of the... read more
  29th of July 2010 by Neil Edwards

• Are you a digital native or a digital immigrant?

  This post is written by Marketing Executive, Matthew White.It wasn’t like that in my day is something often said by the older generation to the new one. There is... read more
  17th of June 2010 by Neil Edwards

• Demand Generation - the theory and practise. #1 Gaining acceptance

  Over the last few months, we have been immersing ourselves in the concept and application of B2B demand generation. For those unfamiliar with the term, Demand... read more
  13th of May 2010 by Neil Edwards

• Marketing Myth #1: Advertising and marketing is the same thing

  This is the first in a series of 7 posts by guest blogger and associate of The Marketing Eye, Sharon Wilding, owner and founder of The Purple Edge.Of course... read more
  3rd of March 2010 by Neil Edwards

• Why most marketing fails

  If I had a pound for every time I’d heard someone say: "we tried marketing once and it didn’t work", I could have retired long ago.Not only does the... read more
  13th of February 2010 by Neil Edwards

• Integrated marketing

  Marketing a product or service has many challenges. First, there is a need to raise awareness of the brand and promote it's promise; second, the marketing... read more
  23rd of November 2009 by Neil Edwards

• An Indecent Proposal - or how to get your way with Finance

  Having put the relationship with Sales right, it is time to turn attention to Marketing’s other tormentor-in-chief, Finance.We all know that accountants are... read more
  27th of October 2009 by Neil Edwards

• Connecting Sales and Marketing in B2B

  The following post is a transcript of my responses to a set of questions put to me recently by Adam Needles, Field Marketing Director with US marketing automation... read more
  18th of October 2009 by Neil Edwards

• Identify the issue and own the conversation - effective engagement in B2B marketing

  The nature of the B2B buyer is changing - the evidence is in our pipelines. The decision making process, which has always been slow and complicated, is now even... read more
  10th of October 2009 by Neil Edwards

• I wanna be a rock star - a new model for marketing

  In his post ‘Will 10% unemployment be the new full employment?’, Charles Besondy predicts that permanent marketing employees will soon be a thing of the past.He... read more
  29th of August 2009 by Neil Edwards

• Leave Auntie AIDA alone - understanding consumer buying behaviour

  The esteemed consultants at McKinsey have been burning the midnight oil to come up with the startling revelation that consumer purchases are, wait for it, needs and... read more
  22nd of July 2009 by Neil Edwards

• When the tail wags the dog the great sales versus marketing debate

  How can you tell if a salesperson is lying?His lips are moving.Don’t you just love the arguments between salespeople and marketing? Ali v Foreman was nothing... read more
  11th of July 2009 by Neil Edwards

• B2B vs B2C - more than just a letter

  A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but... read more
  10th of April 2009 by Neil Edwards

• I'll scream and scream and scream

  This week I went to a Chartered Institute of Marketing event to hear the results of a study on the role of marketing in large organisations. Carried out with... read more
  3rd of April 2009 by Neil Edwards

• If you can't measure it, should you do it?

  There is a famous marketing saying: ‘Half of my advertising is wasted; the trouble is, I don’t know which half’. The internet has brought great... read more
  21st of March 2009 by Neil Edwards

• Finding your niche

  This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye   One of the most important factors in any business, and... read more
  10th of March 2009 by Neil Edwards

• Judgment time

  One of the great things about blogging is that you can read back over your own posts and remind yourself how you were feeling at any point in time. Looking back... read more
  27th of February 2009 by Neil Edwards

• It's OK to cut the budget

  The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence. As a... read more
  16th of February 2009 by Neil Edwards

• Segmentation - divide and conquer

  We will shortly be starting a segmentation project for one our clients. Locked inside the firm's client records will be a wealth of information about its... read more
  30th of January 2009 by Neil Edwards

• Payment by results

  I was asked at a recent networking event if I knew of a telemarketing agency that would be prepared to work on an exclusively payment-by-results basis. The same... read more
  23rd of January 2009 by Neil Edwards