Seeing is believing: the rise of image based marketing

  • Seeing is believing: the rise of image-based marketing

    When we think of the leading social media platforms for marketing, Facebook inevitably springs to mind. With over $2.68 billion of their total income being accounted for by advertising alone, it is reasonable to assume that Facebook are untouchable in the social landscape - but are they?


    Well, yes partly, but this landscape is quickly evolving. While Facebook remains the market leader for social marketing, new image-based platforms, such as Instagram, are quickly gaining ground in the market. With consumers living busy, on-the-go lifestyles, there has been a rise in the popularity of image based marketing. Consequently, the likes of Instagram, Pinterest and Tumblr are seeing brand activity soar.

    A study by social media company, Shareablee, showed that Instagram posts are getting 3x higher engagement than the Facebook equivalent. The metrics gathered to compare the two make interesting reading*:

    • Facebook posts: 6 billion "actions" (Likes, comments, or shares)
    • Instagram posts: 3.4 billion "actions" (likes, comments)
    • Facebook: 2,396 actions per post
    • Instagram: 6,932 actions per post

    It's lucky for Facebook that they now own this fast growth platform or they might have faced serious competition!

    The trend for marketing through images is equally evident on Pinterest. This medium has proven particularly effective in the fashion, beauty and retail industries, but isn't exclusive to these types of brands. While Pinterest isn't currently rife with financial institutions, there is certainly untapped potential to be harnessed by corporate businesses. Particular mileage lies for use in competitions, showcasing charitable activities, events and marketing campaigns. Watch this space.


    Image-based marketing and its complimentary integration with other social media platforms makes it an important asset for brands. If current trends continue, marketing via images could become the future for brand communication.  As consumers become increasingly receptive to this form of promotion, companies should master platforms such as, Instagram and Pinterest, making use of the thousands of potential customers already using these sites.

    At The Marketing Eye, we're fully supportive of this new trend and can offer advice on how to make your business part of the image-based marketing revolution. Contact us today to get started.



Related articles

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    Will new EU data law affect my business?

    Following the European Commission’s recent press release on the updates to the General Data Protection Regulation (GDPR), we take a look at the key points that will affect all businesses using the...

  • Read More

    The smart content marketing funnel

    Is content marketing just another in a long line of marketing buzz words? Well, here at The Marketing Eye, we don’t think so....

  • Read More

    7 essential components of your marketing strategy

    A marketing strategy is more than just a string of campaign ideas, it has to be a sustainable, measurable process that drives sales and business growth. Here are 7 essential stepping stones to help...

  • Read More

    What is easier - measuring PR or knitting fog?

    Some would say measuring the value of PR is like knitting fog - it can't be done: it's certainly a topic that has exercised the mind of marketers and brand owners for aeons....

  • Read More

    How to build an integrated marketing technology suite

    I am often asked to explain the difference between the various marketing technologies and show how they can be linked together to provide efficiency and scalability. The following diagram has been...

  • Read More

    Seven is the magic number

    For anybody to buy 'off the bat' in B2B is rare. The consideration process is long and there can be multiple stakeholders involved, so we have to create multiple touch points to move people along...

  • Read More

    Interview in progress

    Marketing has always been about more than organising brochures and updating the social media accounts, but now more than ever it is about demand generation: a constant process of identifying...

  • Read More

    Look before you leap - Two essential steps to predict the marketing outcomes before you start

    Take a look at most crowdfunding campaigns and there is likely to be a line for 'marketing' in the section on how the money is to be used. If you're lucky, it will be broken down into 'website...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call

'; ';