Why should I follow you?
- 29 May
8 Top reasons people follow businesses on Twitter
With over 255 million active users worldwide and £10 million of those in the UK, it is not hard to see why companies continue to flock to Twitter to take advantage of this huge nest of people. Twitter is great for businesses wanting to connect with current and new customers on a regular basis. However, having a Twitter account is one thing - having a Twitter account that generates leads and interest in your business is something else.
The first port of call for achieving this is getting other Twitter users to follow your account. But how do you get people following you? Here are the top 8 reasons people follow businesses on Twitter:
1. I like/love the brand - 70%
It's difficult for many B2B businesses to achieve this status of ‘love' on a global scale. This is generally reserved for your Apple's and Samsung's. However, it is possible to be known and admired locally or within a sector.
2. I like to learn about new products - 58%
Do you have an exciting new product? Then tell people about it. There is nothing wrong with self-promotion on Twitter. As you can see, it is the second most reason people will follow you.
3. I get discounts/offers - 54%
Everyone likes a good deal - don't they? Discounts, offers on bundled services and free trials are some of the ways you can attract more people to your company page.
4. To enter a competition or a promotion - 42%
Similar to the above - competitions and promotions in conjunction with activities such as company surveys are a useful way of enticing people to not only follow your page, but try your product/service.
‘Hold on! I can't afford to keep running promotions and competitions.' Fair comment and you don't have to. Instead of running lots of competitions and promotions, you could spend more on one by utilising promoted Twitter ads.
5. To get information I can use - 39%
Useful and insightful information is an excellent way of generating followers. The ability to react to the latest goings on in your field can turn your company into a must watch (follow). In addition, utilising popular twitter hashtags can put you right in the mix with larger companies who are also talking on a similar subject.
6. To learn more about products that I already own - 29%
A great way of retaining customers and heightening your reputation is to offer continued information and insight into products or services a person or company already possesses.
7. For customer service - 23%
Twitter has turned customer service on its head. The ability to interact with businesses is a big aspect of a user's choice of who to follow.
Let us take a moment to recognise that not all followers are following businesses for positive reasons. They maybe following in order to make a complaint - so here's the opportunity to show you can react to complaints in a quick and professional manner. Treat it as a positive, not a negative. A good response here can turn that frown upside down.
8. Their tweets are funny - 22%
Humorous tweets will help generate followers. Although if you are not funny - don't try to be. The negatives will far outweigh the positives and could lead to more than you bargained for. All publicity is good publicity, right? Wrong.
The above list is a good way of approaching a Twitter strategy for your business or re-evaluating one you already have in place. It helps answer many questions from ‘what shall we tweet about?' to ‘how do we get people interested in what we do?'
The main benefit you'll get out of using this list and gaining followers is the brand awareness you will generate as a result. The more people who follow your company page, the more people get to know about your products and services and the more your revenue and profits point upwards.
We have been involved in many successful Twitter campaigns for companies in many different sectors, so please get in touch if we can help you increase your brand awareness on social media.
- 23 Jul
SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...
- 17 Jul
Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...
- 23 Jun
A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...
- 17 May
Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...
- 24 Apr
For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...
- 19 Apr
Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...
- 24 Mar
So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...
- 23 Feb
With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...
- 14 Feb
Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...
- 08 Feb
If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....