A picture is worth a thousand words
- 08 Nov
Making use of a diagram, a chart or simply a photograph is a long established method of breaking up copy on a page and making the reader experience more pleasurable. In today's fast-moving world, there's even less time to read pages of words or research, so designers are busy creating infographics.
An infographic combines elements such as flow charts, design, cartoons and graphs to put forward ideas or explain how a particular company or process works - in an easy-to-understand, often entertaining and eye-catching way.
We've been telling our clients about the benefits of infographics and recently created this example for Platform Black:
Infographics come in many formats but they all share the common goal of communicating a message in an easy-to-grasp, yet memorable way.
More and more businesses and marketing companies are making use of this new tool and here are three reasons why:
Great for media exposure
Traditionally, a good photograph has always captured the imagination of a journalist and the same can be said for an eye-catching infographic. So, think about creating one that will look good in a magazine or online. They are a great way of explaining complex information and will brighten up any page.
Engage with your customers
Infographics are a great way of engaging with your customers in a bright and straightforward manner. You can use them to introduce clients to a new product or service in a friendly, non-threatening manner.
Be found and be shared
Utilising infographics will show your audience that you are a forward-thinking company. They also work really well in the sphere of social media and are ideal for sharing. Add an infographic to your tweet and it's very likely that followers will click and view it and, hopefully, retweet it. Design a great infographic and, who knows, it might go viral.
- 23 Jul
SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...
- 17 Jul
Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...
- 23 Jun
A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...
- 17 May
Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...
- 24 Apr
For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...
- 19 Apr
Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...
- 24 Mar
So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...
- 23 Feb
With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...
- 14 Feb
Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...
- 08 Feb
If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....