A picture is worth a thousand words

  • Making use of a diagram, a chart or simply a photograph is a long established method of breaking up copy on a page and making the reader experience more pleasurable. In today's fast-moving world, there's even less time to read pages of words or research, so designers are busy creating infographics.

    An infographic combines elements such as flow charts, design, cartoons and graphs to put forward ideas or explain how a particular company or process works - in an easy-to-understand, often entertaining and eye-catching way.

    We've been telling our clients about the benefits of infographics and recently created this example for Platform Black:

    /images/pbinfographic.fw.png

    Infographics come in many formats but they all share the common goal of communicating a message in an easy-to-grasp, yet memorable way.

    More and more businesses and marketing companies are making use of this new tool and here are three reasons why:

    Great for media exposure

    Traditionally, a good photograph has always captured the imagination of a journalist and the same can be said for an eye-catching infographic. So, think about creating one that will look good in a magazine or online. They are a great way of explaining complex information and will brighten up any page.

    Engage with your customers

    Infographics are a great way of engaging with your customers in a bright and straightforward manner. You can use them to introduce clients to a new product or service in a friendly, non-threatening manner.

    Be found and be shared

    Utilising infographics will show your audience that you are a forward-thinking company. They also work really well in the sphere of social media and are ideal for sharing. Add an infographic to your tweet and it's very likely that followers will click and view it and, hopefully, retweet it. Design a great infographic and, who knows, it might go viral.

Related articles

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    Neil Edwards is confirmed as Chartered Marketer

    Our Managing Director Neil Edwards has received confirmation that his hard work and dedication to CPD has earnt him another year with the status of Chartered Marketer....

  • Read More

    Compare marketing automation platforms with this free tool

    Comparing the different marketing automation systems can be difficult. I mean, where do you start? There are a more than a few to begin with. Some have features that others don’t, some of those...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close
'; ';