Are you forgetting these eight easy search ranking essentials?

  • Are you forgetting these eight easy search ranking essentials?

    When a need or query arises, online search engines are usually the first port of call. As a result, we are often asked by businesses why their web content isn’t appearing at the top of search rankings, and what can be done about it. Therefore, I thought I would go back to basics and reintroduce eight known steps to improving your search rank.

    1. Keywords in the page title

    A nice and easy one to start. Ensure that your keywords are in the page title. If your content is on the subject of the ‘FCA and the P2P sector’, then make sure your title includes the keywords ‘P2P’ and ‘FCA’.

    1. Keywords in URLs

    Another straightforward one. Make sure the keywords from your page title are in the URL of your page.

    You see, I said this was easy.

    1. ALT text on images

    How often do you upload an image to your website and just call it ‘image 1’ and ‘image 2’? I bet it is quite often. Don’t be lazy when adding images to your content. Labelling images correctly is just as important a ranking metric as your written content. Remember, you might not rank high on a generic Google Search, but you might on a Google Images search (other search engines are available!).

    1. Internal and External linking

    Hyperlinking to relevant links within your website will help build the trustworthiness of your site and is a great way of driving traffic to other sections of your website. Don’t go overboard though. The key to performing well with modern search engines is relevancy. They know when you just trying to con the system. You should also think about linking to external websites as well, this tells Google that you have done your research and you know what you’re talking about. For example, this user guide from HubSpot on understanding keywords was a great source of knowledge for helping to cultivate this blog post. 

    1. Fresh content

    It is important to keep your content regularly updated and fresh. A continuous pursuit of new and exciting content will add to your reputation as a place with useful content and therefore aid your overall authority with Google.

    1. Mobile friendly

    This is essential. An update to Google and the subsequent panic that ensued last year should mean you have taken care of this one. If you are not sure, double check here.

    1. Long tail keywords

    Let’s face it, you are not going to rank very highly for generic keywords such as finance, or business finance, so don’t try. In an ideal world, you want to try and find keywords that have a high search volume, but low competition, and these will usually come in the form of long tail keywords. For example, ‘alternative finance for the manufacturing industry’. 

    1. Just write

    Lastly, and most importantly, just write. Don’t try and overthink or write in a way that tries to trick Google – it’s too clever for that. The seven steps above are what you should be doing anyway, so just concentrate on writing a clear and concise piece that your target audience will find interesting and relevant, and the rest should take care of itself.

    The above eight steps are an important checklist to keep in your back pocket when creating content for your website. Following these steps should result in a steady climb up the search engine charts and well on your way to platinum success.

    Not doing it right? If you think you could be doing a better job at optimising your content, why not get in touch with us for a full SEO review of your website. Alternatively, if you are looking to launch a new website and want to get off on the right foot, we can help with that as well.

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call