Five Free, Quick Strategies to Boost Your Online Marketing

  • For small and medium sized businesses, Internet-based marketing can be a costly, time consuming expense.  Those who can't afford pay-for-performance services like PPC or banner advertising need not worry though.  Free online marketing strategies that work nearly as well as their paid counterparts do exist, but they require a bit of manual labour and legwork.  Here are five free, quick strategies to boost your Internet-based marketing efforts.

    Social media presence

    Leaving your unique mark on the social media playground is an absolute necessity.  You want potential customers to know who you are, what you do, what your passion is, and what product you're trying to sell.  Media outlets such as Twitter, Facebook, YouTube, and LinkedIn are all popular tools that are ready use!  If people don't know who you are, how do you ever plan on selling products?  Get out there and become known!

    Guest posts

    Find your niche and procure guest posts on websites that pertain to your niche.  If your niche is "employment law" then post in forums and blogs pertaining to employment, recruitement and HR related news!  The most important aspect about guest posts is that they all contain the URL to your website.  These links are called "backlinks", and search engines rate websites with more backlinks higher in the search engine results.  Another benefit of guest posting is the ability to interact with your market, resulting in a better understanding of their needs and wants.

    Become an expert in your niche

    This isn't so much about becoming a certified expert, rather it's giving the message that you know what you're talking about.  Get on Twitter and reach out to a leading thought leader in your niche.  Are you trying to sell financial services?  Then reach out to high-level employees at the banks or the FSA and converse with them while asking the general public to chime in.  You can easily gain lots of followers by interacting with popular figures and have people see your comments.  You don't have to be a famous face to convince people you know what you're talking about!


    Having passion for your niche is one of the best free online marketing strategies there is.  You need to be passionate about what you're trying to market, otherwise, you'll burn out quickly and become bored with whatever product you're selling.  Steve Jobs once said, "you need to be passionate about your work or you won't become successful.  The road to success is too long and hard and you would quit if you weren't passionate."  If you're marketing something you don't like, get out now!  There are millions of ways to become successful, so why not chose one you actually like?

    Choose your target market

    This may be the hardest online marketing strategy, but it's the most important tool you could ever harness.  You might want to appeal to the broadest possible audience, but  unless you are Amazon or Disney it is unlikely you will be available to afford it.  Decide on you target market (or markets) and you will then be able to concentrate your resources effectively - follow the followers of the publications, contribute to the blogs, monitor the trade shows and put yourself at the heart of the conversation.

    With diligent planning and execution, using these free strategies can yield results on par with most pay for performance marketing campaigns.  While these strategies may require more work, the cost (or lack thereof) frees up your funds to invest elsewhere.  In fact, you can use these techniques to enhance your paid marketing campaigns.  Give them your best shot and adapt them to meet your online marketing needs.

    Best of luck!

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call