How to send the right email every time with Dynamic Email from SharpSpring
- 01 Nov
Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However, with the challenges of junk folders and, more recently, Clutter, getting your emails into the recipient’s inbox can be tricky.
The best way to get in (and stay in) your subscribers’ inboxes is to make your content relevant and interesting to all recipients. However, this is easier said than done. Every subscriber is likely to have slightly different interests and needs, and no matter how hard you try, it is going to be difficult to fulfil the needs of everybody. In the circumstances, you might be forgiven for falling back into concentrating on making one email that broadly achieves your audience’s needs.
The problem is though, if you don’t make bespoke and personal email content, your emails and all your hard work will fall into the clutches of your recipients’ clutter, and it is very difficult to get it out. Irrespective of the dreaded clutter, personal email content is just good practice - it is what turns leads into customers.
Thankfully, there is an answer: Dynamic Email from SharpSpring.
SharpSpring is a marketing automation system and email service provider that allows you to create one email, with different messages and content based on the attributes, interests and behaviour of each subscriber in your database. You can swap out entire paragraphs, images, calls to actions and more. Better still, it requires absolutely zero coding, thanks to SharpSpring’s point and click interface.
Imagine you have a database of investors. Think about the different messages you may want to communicate to them. Let’s look at a few examples:
- Stage of the registration process – for peer-to-peer lending platforms, it is likely they will have different stages that a potential investor must go through before they can make an investment. Therefore, the call to action for each investor should be different. For example, a fully registered investor might get a call to action that reads: Log into your account to invest in the Joe Blogs loan! For an investor that has only partially registered, this might read: Complete your registration to see the latest investment opportunities and earn a return of up to 6%.
- Promoting loans – if you have details of the loans your investors have invested in, you can use this data in your email to promote loans they haven’t invested in. Great for getting investors who have already invested in one loan, to invest in another one!
- Last invested – If you have investors that haven’t invested in the last six months, you could add in a dynamic message that offers them an incentive to invest again.
Depending on the information you store in your database, the options are almost endless.
Competition for space in people’s inboxes is getting fiercer. The ability to make your emails stand out has never been more important. Dynamic Email from SharpSpring gives you this opportunity in a way that is totally manageable and efficient. There is no need to create multiple lists, multiple emails and spend time modifying multiple spreadsheets.
One email that intelligently adapts to each of your customers – it’s that simple.
Interested? If you think this might be the missing component in your email marketing efforts, why not get in touch? As a SharpSpring certified partner, The Marketing Eye is perfectly placed to help your business get the most out of the system.
Alternatively, you can find out more about Marketing Automation with SharpSpring in our free guide.
- 23 Jul
SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...
- 17 Jul
Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...
- 23 Jun
A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...
- 17 May
Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...
- 24 Apr
For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...
- 19 Apr
Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...
- 24 Mar
So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...
- 23 Feb
With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...
- 14 Feb
Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...
- 08 Feb
If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....