6 ways to maintain your social media mojo

  • social media clockSocial media is time consuming, especially if you want to see results, but, as a business that places social media at the heart of its marketing strategy, as well as the strategies of most of its clients, we've discovered ways to make it manageable as well as productive.

    Define your goals

    The key to maintaining your social media mojo is to establish exactly what you want to achieve from your efforts.  For us, the goal is very clear  - we want to drive visitors back to our clients' websites where we can engage them further in what our clients do. We use social media to firstly build a relevant audience of followers, and then as a channel to distribute and promote our clients' content.

    Work out what's important

    With several major platforms and a myriad of minor ones to choose from, you need to do your research to identify which tools your target audience is using, and focus your efforts on these, whether that's LinkedIn and Facebook, or Google+ and Twitter.

    Plan your content in advance

    Spending time planning the content for social media updates is important.  We normally start by creating a register of a client's existing assets that we can use.  You will be surprised how many 140 character tweets can be created out of a single press release, an article or a presentation.  We will then identify a range of sources we can tap into for additional content at any time. RSS feed aggregators such as Scoop It are useful for this.

    Each day, we will check the latest news (Google Alerts is helpful), and posts by those our clients like, follow or are connected to.  Where appropriate, we will share these.

    The final step is to create a calendar in which we can record upcoming events that we know will create good content for our clients' social media updates.  This might be relevant government announcements, an event the client is attending or a forthcoming product launch.

    Our aim is to create a lively mix of our client's unique content and material that can be curated from other sources to attract and engage the followers.

    Schedule your posts

    Not only do we plan our content in advance -  we schedule posts using timers.  Telling new social media users about scheduling feels like sharing a way to cheat, but it's essential for managing our time, and our clients' online presence.

    Quotes, pictures, product descriptions, upcoming event promotion and articles about the industry all lend themselves to advance scheduling, leaving us free to focus on the very latest news and our clients to concentrate on their business.

    There are a number of tools available to help with scheduling - Hootsuite and TweetDeck are popular choices.

    social media on a mobile phoneGo mobile

    Technology is the catalyst behind the popularity of social media and a wide range of free mobile apps let you keep up with the latest news on your smartphone or tablet, even when you're on the move.

    We always encourage our clients to participate in their own social media, even if they want to leave the bulk of the work to us.  A client's spontaneous and 'in the moment' update is what puts character and personality into a timeline.  Much more engagement is achieved as a result.


    And finally, even when you're happy that social media is working for you, it's important to regularly review your profiles. Check your connections, the pages you like, the people you follow, and groups you're in, and de-clutter to ensure you're meeting your objectives.  We regularly clear-out followers who we don't think are relevant to our clients' objectives and, in the process, make the channel more and more effective for them.

    If you need help managing your social media presence, get in touch.  We'll be pleased to talk through the support we can provide.

    Based on an original article in The Marketing Eye Resource Centre by Luan Wise.


Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call