Social Media and the teenage target market

  • //images/gabrielle_randall.jpgGabrielle Randall, a work experience student with The Marketing Eye, gives her view on how businesses should be using Facebook to engage her generation.

    According to the Telegraph online, teenagers spend around 31 hours a week online.  With social media sites such as Facebook now attracting over 750 million active users, it is important to recognise that around 50% percent of these users are teenagers.

    In recent years there has been a surge of popularity towards social networking sites, and the opportunity for businesses to realise the marketing potential of these sites has grown considerably.  When businesses create their own Facebook page or Twitter account, it not only shows that they remain relevant in a technology lead society, but it also provides a budget friendly alternative to traditional methods of advertising.

    Although on screen adverts on social media sites may seem like the logical way of raising awareness of a product or business, the likelihood of a young person following the links are not as great as many may believe.

    A more effective method of maintaining interest in your business in the long term is taking the time to update your status or tweet a message about any new products or business activity.  Many users of Facebook will confirm that the majority of time is spent refreshing the news feed in the hope of seeing new, eye catching statuses!

    If customers comment on your status, don't ignore them!  Taking the time to reply and build relationships with respondents will encourage them to visit the page again.  Comments can also prove a cost-effective way of gathering customer feedback, an essential part of improving customer service.

    Attracting teenage viewers and followers to business social network sites in the first place can often be difficult.  However, once you have gained their approval through a ‘like' or ‘Re-tweet', you can post statuses with some certainty that they will be read and acknowledged.

    Competitions with enticing prizes are often a good way of raising awareness of a product or business.  For example, a recent competition run by Sony Ericsson saw an extremely positive response.  Ben Padley, Head of Digital and CRM for Sony Ericsson, reflected: "The competitions listed on the Facebook fan page have been a great success in both introducing more people to Sony Ericsson, and helping to spread word of the brand."

    Sony Ericsson offered extremely attractive prizes, such as, the latest mobile phones and tickets to events which they sponsored, but not all competitions have to be on this scale. Offering a winner a selection of the products or services which your business provides can be a cost effective alternative, whilst at the same time maximising the chances of a repeat purchase and positive word of mouth.

    So, should you use social media to target the teenage market?  Yes, definitely!  But make sure you know which methods work best and which don't work at all!

    Why not join the Marketing Eye on Facebook at:

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call