Twitter DM changes – good news or bad news for your business?

  • rsz_current_twitter_logo.png

    Twitter has recently updated its stance on Direct Messages (DMs) – allowing for more flexible communication between businesses and customers.

    Previously, the recipient of a DM had to be following the sender. For example, if I wanted to send a Direct Message to the Daily Mail, the Daily Mail would have to be following me.

    The latest update means businesses can now choose whether or not to receive DMs, regardless of the following status of the sender.

    Why is this good news for my business?

    Twitter is an efficient and cost effective way of communicating with customers, allowing you to react to both negative and positive comments, as well as updating users on other aspects of your business. Therefore, this is a very important update for Twitter as more and more users look to communicate with businesses quickly and efficiently.

    Here are 2 key reasons why this latest update is good for your business:

    • Increases customer engagement and service – by making yourself accessible it breeds trust and openness in the mind of your customer and leads to a positive ongoing relationship
    • Allows users to pass on important information that would not be suitable in a public message (tweet) – some messages just aren’t meant for the public domain. By going through a DM you can pass on information in the knowledge that this won’t be seen by other Twitter users.

    Why could this be bad for my business?

    ‘How can this be bad for my business when I’m being offered a tool that allows me to communicate with my customers?’

    Good question, here are 2:

    • Volume – are you in a position to monitor and answer queries? If not, the excellent customer support this service should afford you, will be reversed.
    • SPAM – by opening yourself up to receiving direct messages from anyone and everyone – you’re in turn opening yourself up to those who want to abuse it. This can subsequently lead to you missing the important messages as you become blinded by the trail of irrelevance that may enter your inbox. (note: you can block users)

    In conclusion, a well-managed Twitter account will only find this update to be a positive feature, but it’s important to understand the negatives if you don’t have the resources to manage it. At The Marketing Eye, we have a dedicated team who handle social media on a day-to-day basis. If you think we can help, get in touch.

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call