The changing face of Twitter

  • The changing face of Twitter

    /images/angela_july_2012.jpgTwitter has many very loyal fans and, on the whole, they like it because it is different and relatively simple. So, it's not surprising that die-hard Twitter fans are generally feeling unsettled by its recently announced plans to add up to four photos per tweet and tag up to 10 people in each of those images. Surely, with more images and tagging, Twitter is becoming more and more like Facebook or Google+?

    While it's always been possible to attach one image to your Twitter post, now users - initially on iPhone and ‘soon' Android and desktop users - will be able to upload four photos at once and tag up to 10 people in the photos. People that you tag will receive a notification and they can untag themselves.

    Twitter fans have liked its simple nature; it is uncomplicated with unnecessary features. Now some users are saying that it's morphing into yet another social network and some have joked that games will be the next addition...

    Others are worried that the tagging feature is a step too far - because you can tag anyone. You don't need to be following the person or for them to be following you to tag them. The tagging feature doesn't eat into your 140 character limit though.

    ‘Tagging people in a picture makes conversations around photos fun and easy' according to Twitter - but is this a move which will ultimately affect Twitter's reputation?

    As a public company, Twitter is now accountable to its shareholders. While its users love it - the company is under pressure to increase the number of users on the platform. And, to do that, it's decided to become more social. Put simply, Twitter is aspiring to Facebook's mass appeal - but the addition of photo tagging and notifications - will no doubt start to put off some of its loyal users who don't want to see it watered down and turned into just another social media platform.

    It is likely that loyal Twitter fans will be put off by these changes and, rather than looking at the other mainstream social networks, will mostly probably keep a look out for the ‘next big thing'.

    Businesses will continue to be drawn to Twitter for its ability to engage directly with other businesses or potential customers. The ability to add photos and tag people probably won't change the landscape radically for them. What they risk is losing the interest and engagement of, up until now, loyal Twitter fans.

    For more information on the evolving landscape of social media, why not get in touch.

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call