What is Animoto and how can it benefit your business?

  • animoto.png

    We are always looking for engaging ways to present and repurpose content and, this week, want to highlight Animoto.

    With Animoto you can create a video clip, up to twenty minutes long, of a combination of video, photographs and text. When using Animoto, you can upload a company logo and have this flash up at the beginning and end, you can also choose from a whole library of songs as a backing track. There is a wide range of video styles to choose from and the whole process, from uploading to editing, is extremely user friendly.

    There is a choice of four price plans, although the first is technically just a free, 14 day trial. The other three plans fall under Personal, Professional and Business and is the standard ‘the more you pay the more you get’. With a personal price plan, for £9.99 a month, you have access to 50+ Basic styles, in HD quality, and 500 music tracks. You are able to download the video to your computer but only have a licence for personal use.

    With the Professional price plan, and £19.99 a month, you get all of the same features as well as 20+ professional and customisable styles, 2,000 music tracks and a call to action button in the video. You are also licenced to sell to consumers. With the business price plan, and £29.99 a month, you have access to all of the previously mentioned features as well as an increase in tracks (3,000) and a licence to sell to other businesses. You are also able to have up to 3 users and a 30 minute consultation.

    When uploading images you are given the option to upload photographs from Facebook, Instagram, Dropbox, Picasa, Flickr, SmugMug or your computer library. This shows already how easily you can spread your content over several platforms. Moreover, once you have finished editing your video and produced it, you are able to share it via Email, Facebook, Twitter and YouTube. You are also able to download the video to use as you wish.

    Animoto videos can be used in a range of different ways to benefit your business:

    Bring all of your images together in one easy video – this is perfect for a business that is extremely photograph based, whether they have a wide range of products or services or simply like to show what they have to offer in a creative, interesting format

    Exhibitions – Want a rolling video of your products, services, team members on show at an exhibition? Animoto is the perfect way to produce this

    Promotion – There are hundreds of reasons why a business may need to use a video as a promotional technique, for example they may have brought out a new product or line, or they may have a new production process or even a new unique selling point

    Informative video – Videos are the best way to get information across, Animoto allows you to upload snippets of video footage and combine them with photographs and text to gather all key information into one, easy video

    So, why don’t you check it out and expand your content.

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call