Why your business needs to know about Periscope

  • periscope.jpg

    Traditionally, a Periscope is a ‘Z’ shaped object containing mirrors to allow you to see objects previously out of sight; they were commonly used in submarines to see above the water. So what use does social media platform Twitter have with it and why does your business need to know about Periscope?

    What is it?

    Periscope is a new, free app produced by Twitter to allow users to stream live video footage to their followers. Not to be confused by Meerkat, a similar app that Twitter has now blocked from using the platform due to it being a direct competitor. Periscope is the latest in a run of apps, such as Vine, to bring people together in real time using video footage. In fact, the similarities between each app are clearer than the differences but with the backing and promotion from Twitter, Periscope has an advantage on this platform.

    How does it work?

    Creating a Periscope account is quick and easy, all you need is your Twitter handle and password to automatically follow any of your twitter friends also using the app.  The filming process is no different from using the video setting on your smartphone and activation/deactivation is simple. You can upload your footage to your Twitter page straight away or delete it within the app and start again. You are able to rate other people’s footage, whether you follow them or are watching from the ‘global’ section, through a heart system – not dissimilar to Instagram or even Bebo back in the day.

    What are the benefits?

    More and more businesses are using Twitter to promote to or interact with their customers or prospects through a range of methods from daily tweets to paid promotions. Periscope will allow you to quickly share content as and when it’s happening without having to have access to a computer.

    This would be ideal for:

    • An event
    • A product launch
    • A team activity
    • A tour of your facilities
    • Meet the team

    How will it help me?

    With the average human’s attention span slowly decreasing, viewers are becoming more and more impatient whilst viewing content. Blogs have turned to ‘Vlogs’ and Status’s have turned to Images all to captivate an audience. In this content driven age, it is important to keep up with the latest trends and apps in order to ensure it’s your content people are viewing, in real time and in the format they desire.

Related articles

  • Read More

    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

  • Read More

    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

  • Read More

    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

  • Read More

    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close