Why your business needs to know about Periscope
- 18 May
Traditionally, a Periscope is a ‘Z’ shaped object containing mirrors to allow you to see objects previously out of sight; they were commonly used in submarines to see above the water. So what use does social media platform Twitter have with it and why does your business need to know about Periscope?
What is it?
Periscope is a new, free app produced by Twitter to allow users to stream live video footage to their followers. Not to be confused by Meerkat, a similar app that Twitter has now blocked from using the platform due to it being a direct competitor. Periscope is the latest in a run of apps, such as Vine, to bring people together in real time using video footage. In fact, the similarities between each app are clearer than the differences but with the backing and promotion from Twitter, Periscope has an advantage on this platform.
How does it work?
Creating a Periscope account is quick and easy, all you need is your Twitter handle and password to automatically follow any of your twitter friends also using the app. The filming process is no different from using the video setting on your smartphone and activation/deactivation is simple. You can upload your footage to your Twitter page straight away or delete it within the app and start again. You are able to rate other people’s footage, whether you follow them or are watching from the ‘global’ section, through a heart system – not dissimilar to Instagram or even Bebo back in the day.
What are the benefits?
More and more businesses are using Twitter to promote to or interact with their customers or prospects through a range of methods from daily tweets to paid promotions. Periscope will allow you to quickly share content as and when it’s happening without having to have access to a computer.
This would be ideal for:
- An event
- A product launch
- A team activity
- A tour of your facilities
- Meet the team
How will it help me?
With the average human’s attention span slowly decreasing, viewers are becoming more and more impatient whilst viewing content. Blogs have turned to ‘Vlogs’ and Status’s have turned to Images all to captivate an audience. In this content driven age, it is important to keep up with the latest trends and apps in order to ensure it’s your content people are viewing, in real time and in the format they desire.
- 07 Feb
Comparing the different marketing automation systems can be difficult. I mean, where do you start? There are a more than a few to begin with. Some have features that others don’t, some of those...
- 09 Jan
A New Year brings with it new resolve and if you want to move beyond the business equivalent of promising to do more exercise and drink less, and really want to kick your sales and marketing into...
- 23 Feb
Advertising your product or service on social media is becoming ever more popular. The format allows small and medium-sized businesses to reach their target audience through a detailed array of...
- 15 Jan
B2B buyers often need a nudge to move them from the marketing process into the sales pipeline. This is where outbound calling fits in. James Harvey, Managing Director at Bluestone B2B, looks at how...
- 29 Oct
With Halloween around the corner, you will probably be asked: Trick or Treat? When it comes to fiddling around in your website’s HTML, that is more often than not going to be TRICKy....
- 31 Aug
Following the recent post in our Resource Centre on Google's latest Panda update, we've had a few people asking what good content actually is....
- 13 Aug
The good thing about August is that there is generally a little more time available to look around and investigate new things....
- 07 May
We are always looking for engaging ways to present and repurpose content and, this week, want to highlight Animoto....
- 10 Apr
Today, the increasing demand for unique and fresh content can make creating your online presence feel like walking across a hot desert - the mirage being your desired Google rankings and quality...
- 11 Mar
All marketers want their organisation, or their clients, to see value in what they do – which makes it critical to be able to quantify their contribution in terms that matter the most to...