Popular Posts

  • Read More

    You are challenging the banks, but are you a challenger brand?

    In the world of alternative finance and FinTech, the favourite word is 'disruption' - it defines the opportunity and gives a sense of purpose and, hey, it sounds edgy and cool at the same time....

  • Read More

    5 no-nonsense recommendations for your sales and marketing in 2017

    A New Year brings with it new resolve and if you want to move beyond the business equivalent of promising to do more exercise and drink less, and really want to kick your sales and marketing into...

  • Read More

    The smart content marketing funnel

    Is content marketing just another in a long line of marketing buzz words? Well, here at The Marketing Eye, we don’t think so....

  • Read More

    How to send the right email every time with Dynamic Email from SharpSpring

    Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    FinTech as a force for good

    Kids, they say, grow up quickly and nowhere is this more true than in FinTech. Barely five years ago, the phrase wasn’t even invented. Now it is the collective noun for billion dollar enterprises,...

  • Read More

    The cost of misleading promotions

    News that Harmoney, New Zealand’s largest and best known marketplace lender, has fallen foul of the law for a misleading promotion acts as a timely reminder to platform owners and their marketing...

  • Read More

    What is a bank?

    One of the recurring themes at this year's AltFi Europe event, organised by the excellent AltFi team, was a quest for the definition of a bank, or more particularly a bank of the future. Is it any...

  • Read More

    What is easier - measuring PR or knitting fog?

    Some would say measuring the value of PR is like knitting fog - it can't be done: it's certainly a topic that has exercised the mind of marketers and brand owners for aeons....

  • Read More

    App based banking - yes please, sort of

    New entrants to the banking sector are arriving thick and fast, most of them designed for riding the internet highway. However, the latest Global Consumer Banking Survey conducted by professional...

  • Read More

    New Fintech Collaboration: Xero + Liberis

    Liberis, the card based finance provider, has announced an integration with Xero, the UK's leading online accounting software, to improve small businesses’ access to capital and credit....

  • Read More

    Borrowing behaviours of cash based small businesses

    Picking out the genuinely useful indicators in amongst the myriad finance-related surveys doing the rounds can be hard work at the best of times, not least when the headline writers get a tad...

  • Read More

    Are SMEs borrowing or not?

    The latest annual figures from the National Association of Corporate Finance Brokers (NACFB) present a rosy, but not altogether consistent picture....

  • Read More

    Expanded text ads – what and why?

    Google AdWords recently introduced expanded text ads – designed to give advertisers more control over the content of their ads and provide potential visitors to your site with more information...

  • Read More

    When is a loss a good loss?

    The scale of losses racked up by the front runners in the Altfi sector make eye-watering reading. We learned recently that Funding Circle saw its deficit double to £36m last year which, if nothing...

  • Read More

    Insurance Industry jobs could be lost to robots and AI

    Speculating on how far the robot revolution could go is nothing new – Hollywood has been producing apocalyptic films for decades showing machines ruthlessly taking over from humans as masters of...

  • Read More

    Is consumer car finance the next big opportunity for P2P?

    Two very clear trends are emerging in the Alternative Finance sector. First, with lenders casting aside any doubts about security to get at the attractive yields available, the pressure is on for...

  • Read More

    Professor to sort Bank Referral Scheme

    The much-vaunted Bank Referral Scheme master-minded by the Treasury went live on November 1 last year, followed by deafening silence ever since. Anecdotal stories have been trickling out that suggest...

  • Read More

    Rebranding Zopa

    Some thoughts on the newly rebranded P2P lender by Creative Director Nick Davis....

  • Read More

    Giles Andrews' appointment marks another step on P2P’s road to maturity

    Students of the history of finance may one day look back on Giles Andrews’ appointment to the Chair of MarketInvoice (MI) as a major milestone in the evolution of the P2P sector....

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close