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    Marketing Automation: What’s in a form?

    A person fills in a form on your website and you are sent a notification - job done, right? Probably not. You’d be surprised by the number of layers involved when someone completes a form on your...

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    5 no-nonsense recommendations for your sales and marketing in 2017

    A New Year brings with it new resolve and if you want to move beyond the business equivalent of promising to do more exercise and drink less, and really want to kick your sales and marketing into...

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    3 new features come to SharpSpring!

    I recently attended the SharpSpring Global Summit where the world’s fastest growing marketing automation platform introduced three brand new features. The new features help bring SharpSpring in...

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    You are challenging the banks, but are you a challenger brand?

    In the world of alternative finance and FinTech, the favourite word is 'disruption' - it defines the opportunity and gives a sense of purpose and, hey, it sounds edgy and cool at the same time....

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    IF ISA infographic

    Our friends at Orca Money have produced this handy infographic explaining all you need to know about the current state of play with the Innovative Finance ISA, including who currently has an offer...

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    How to send the right email every time with Dynamic Email from SharpSpring

    Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...

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    FinTech as a force for good

    Kids, they say, grow up quickly and nowhere is this more true than in FinTech. Barely five years ago, the phrase wasn’t even invented. Now it is the collective noun for billion dollar enterprises,...

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    The cost of misleading promotions

    News that Harmoney, New Zealand’s largest and best known marketplace lender, has fallen foul of the law for a misleading promotion acts as a timely reminder to platform owners and their marketing...

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    The smart content marketing funnel

    Is content marketing just another in a long line of marketing buzz words? Well, here at The Marketing Eye, we don’t think so....

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    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

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    What is a bank?

    One of the recurring themes at this year's AltFi Europe event, organised by the excellent AltFi team, was a quest for the definition of a bank, or more particularly a bank of the future. Is it any...

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    What is easier - measuring PR or knitting fog?

    Some would say measuring the value of PR is like knitting fog - it can't be done: it's certainly a topic that has exercised the mind of marketers and brand owners for aeons....

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    App based banking - yes please, sort of

    New entrants to the banking sector are arriving thick and fast, most of them designed for riding the internet highway. However, the latest Global Consumer Banking Survey conducted by professional...

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    When is a loss a good loss?

    The scale of losses racked up by the front runners in the Altfi sector make eye-watering reading. We learned recently that Funding Circle saw its deficit double to £36m last year which, if nothing...

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    Expanded text ads – what and why?

    Google AdWords recently introduced expanded text ads – designed to give advertisers more control over the content of their ads and provide potential visitors to your site with more information...

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    A week at The Marketing Eye

    This week, I spent my time at a marketing company, “The Marketing Eye”, in Uckfield, East Sussex for work experience and to learn more about what is involved in a marketing business and where The...

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    Are SMEs borrowing or not?

    The latest annual figures from the National Association of Corporate Finance Brokers (NACFB) present a rosy, but not altogether consistent picture....

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    Borrowing behaviours of cash based small businesses

    Picking out the genuinely useful indicators in amongst the myriad finance-related surveys doing the rounds can be hard work at the best of times, not least when the headline writers get a tad...

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    Insurance Industry jobs could be lost to robots and AI

    Speculating on how far the robot revolution could go is nothing new – Hollywood has been producing apocalyptic films for decades showing machines ruthlessly taking over from humans as masters of...

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    Is consumer car finance the next big opportunity for P2P?

    Two very clear trends are emerging in the Alternative Finance sector. First, with lenders casting aside any doubts about security to get at the attractive yields available, the pressure is on for...

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