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The Marketing Eye
PR
Articles In This Category
- Maximise your next media interview - 5 tips for how to prepare
This is a guest post by Jennifer Wasilisin Burns of Marketri, our associates in the USA. The article first appeared on the Marketri blog. There's... read more
17th of February 2013 by Neil Edwards - Listen, create, distribute and measure - the essential components of a modern PR plan
Modern day public relations is about more than issuing press releases - now commonly called 'content marketing', it requires research and monitoring of... read more
2nd of May 2012 by Neil Edwards - Rising Sun - Why the UK's newest Sunday paper is important for us all
So, it appears that we are about to welcome a new national newspaper – The Sun on Sunday, which launches this weekend. Rupert Murdoch... read more
21st of February 2012 by Angela Ward - Why every business needs a journalist
Content is king – but is that the end of the story? Today, with the rise and rise of social media, coupled with a focus on... read more
23rd of January 2012 by Angela Ward - People and businesses do amazing things - but why?
The run-up to Sport Relief 2012 has begun and, as I write this in the warmth of The Marketing Eye office on a chilly September day, comedian David Walliams is... read more
8th of September 2011 by Angela Ward - The damage done to journalism by phone hacking
Over the past few days, many journalists have probably been busy thinking up alternative ways of describing what they do for a living. With phone-hacking... read more
7th of July 2011 by Angela Ward - Read all about it - the definition of good PR
Angela Ward, Head of PR Services at The Marketing Eye, describes how PR adds value to businesses.I’ve been thinking a lot recently about what PR actually... read more
7th of December 2010 by Angela Ward - Spinning out your expenses - how to handle a PR crisis
Most of us are, of course, scandalised by the revelations surrounding MPs' expenses claims. Finding out that our elected representatives are troughing away at... read more
15th of May 2009 by Neil Edwards
