Facebook update alert! Your page has changed

  • Facebook update alert! Your page has changed

    Facebook has introduced a new look for company business pages, which it describes as being more "streamlined".

    The update is designed to make it easier for people to find the information they want and help page admins find the tools they use the most.

    Sounds good. But what's actually changed?


    The first thing you will see when logged in as an admin is the ‘Page Manager' admin tools have gone. Actually, they haven't, they've just moved. However, at first glance, you could be mistaken for thinking so. The large management panel that used to provide an in-depth overview of post details, page activity and personal messages has been replaced by a simplified tab with activity, insights and settings neatly arranged along the top.


    This certainly cleans up the page but will require you to actively click on each button to view the analytics results. The benefit, however, is once you do click through, the analytics section has been refined and is more insightful and clearly laid out.

    A nice and simple add-on on the right hand side is the "This Week" bar which gives you a quick snapshot of your activities results. It's a nice snapshot, because it arguably displays your most important information e.g. ‘is what I'm doing having an impact?' If you roll-over the icons you will receive a detailed breakdown of each of your posts and what content you're putting out there is making a difference.


    One of the most distinctive yet subtle changes to business pages is to the timeline. Before the timeline was spread across two columns. Now these two columns still exist, but the content displayed, has changed. Instead of your posts being displayed across both panels, they're now only shown down the right hand column. The benefit of posts appearing on one column is twofold. Firstly, it stops your user's eyeballs being dragged all over the scene by the often incoherent two column structure. Secondly, and most importantly, the return of one column focuses attention back on your content, which is what it's all about.


    The left hand column is all about showcasing general information about your business. This includes an about section which will incorporate location, contact details etc. Your photos and apps will also appear here and has helped make the page easier on the eye. The additional and necessary benefit is that it will aid mobile optimisation.  However, fundamentally it's not about the left-hand column. These updates are about content. Content is what will benefit your business.

    What else should you look out for?

    Are you interested in what other businesses are doing and how they compare to yours? The ‘Pages to Watch' is a new Page Insights feature and will allow you to create a list of businesses you're interested in and track their performance. You'll get to see other companies ‘page likes' and how much engagement their content is driving. Useful tool.

    It's becoming clearer and clearer that the focus is relentlessly on content. Google has already made this clear and now Facebook has too.

    Interesting and engaging content is the way to win on Facebook.

    This could make it difficult for businesses who don't have the time to invest in generating this type of content. However, it is this type of content that drives engagement, website traffic and new business.

    Let us know what you think of the new page layout in our comments section below.

Related articles

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

  • Read More

    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

  • Read More

    What is the real role of social media in business?

    Most businesses have some sort of social media presence, whether it be an all-singing, all-dancing, regularly updated Facebook page, or a mothballed and slightly dusty-looking LinkedIn account. These...

  • Read More

    Do businesses need to fear Facebook's 'dislike' button?

    Facebook users have been requesting a ’dislike’ button for several years now, even creating pages and petitions in the hope of attracting Mark Zuckerberg’s attention. Now it seems their wishes...

  • Read More

    How to drive leads through sponsored LinkedIn updates

    LinkedIn is one of the best platforms for generating leads. It might not have the same number of users as Facebook and Twitter, but for bringing in leads, it’s one of the best, especially for B2B....

  • Read More

    How to WIN on Twitter in 2015 and beyond – the pull no punches edition

    This isn’t going to be another airy-fairy blog post telling you politely what your business should be doing on Twitter. In this blog post, I will be telling you what you need to do on Twitter… to...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

'; ';