‘Slice and dice’ – the key to making the most of your website content on social media

  • blog684748_640.jpg

    Content marketing has become a fundamental marketing no-brainer for all businesses, big or small, looking to succeed. Content pieces such as blog posts, case studies and press releases are a great way of highlighting your company’s expertise and credentials (it’s also important for SEO!). But how do you get your web content noticed?

    One obvious way is through social media. Sharing content through this medium can help increase engagement and get your product or service seen by your target audience. However, social media updates don’t always get the interaction and click-throughs expected. Why is this? There can be a number of reasons for updates not receiving engagement and clicks, from the time of day to people scrolling past it in their home/news feed (very common on Twitter).

    Therefore, it is vital that you produce multiple and unique social media updates to go along with a single piece of web content. Or, as it has become known at The Marketing Eye: ‘slice and dice.’  An unwritten rule is that you should produce five to six social media updates for every single piece of web content. However, this can be more or less depending on the type of content and longer-term relevance of the piece in question i.e. is it evergreen?

    Slicing and dicing content is even more important for SMEs, as they don’t have the following or engagement levels of big, worldwide brands. That said, even the largest companies ‘slice and dice’. It’s also a very good way of getting the most bang for your buck from your web content. One piece of web content should never equal one social media update!

    So how can you successfully ‘slice and dice’?

    Here are 4 ways you can ‘slice and dice’ a single piece of content:

    1. Identify themes – are there slightly different themes within your web content? Perhaps one part/paragraph of your web content talks about a certain element within your subject matter, and another part talks about a different element.
    2. Style of update – try posting your social media update in different styles, e.g. post your update as a question, or as a ‘Top 10’ piece. You can find out more about this style of update in our recent blog post, What makes you click? 
    3. Images – try images on social media with some of your updates. Some people react differently to updates that have a picture to those that don’t.
    4. Tailor your updates - It might be worth tailoring your updates to certain industries you’re looking to attract. This could be through the use of industry specific hashtags or the content in your social media updates.

    It’s important to note that not all social media platforms act in the same way, and you will need to tailor the information above to the particular social media platform you’re posting on. For more information on making the most out of your web content on social media, why not get in touch.

Related articles

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

  • Read More

    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

  • Read More

    What is the real role of social media in business?

    Most businesses have some sort of social media presence, whether it be an all-singing, all-dancing, regularly updated Facebook page, or a mothballed and slightly dusty-looking LinkedIn account. These...

  • Read More

    Do businesses need to fear Facebook's 'dislike' button?

    Facebook users have been requesting a ’dislike’ button for several years now, even creating pages and petitions in the hope of attracting Mark Zuckerberg’s attention. Now it seems their wishes...

  • Read More

    How to drive leads through sponsored LinkedIn updates

    LinkedIn is one of the best platforms for generating leads. It might not have the same number of users as Facebook and Twitter, but for bringing in leads, it’s one of the best, especially for B2B....

  • Read More

    How to WIN on Twitter in 2015 and beyond – the pull no punches edition

    This isn’t going to be another airy-fairy blog post telling you politely what your business should be doing on Twitter. In this blog post, I will be telling you what you need to do on Twitter… to...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close
'; ';