Social Media and the teenage target market

  • //images/gabrielle_randall.jpgGabrielle Randall, a work experience student with The Marketing Eye, gives her view on how businesses should be using Facebook to engage her generation.

    According to the Telegraph online, teenagers spend around 31 hours a week online.  With social media sites such as Facebook now attracting over 750 million active users, it is important to recognise that around 50% percent of these users are teenagers.

    In recent years there has been a surge of popularity towards social networking sites, and the opportunity for businesses to realise the marketing potential of these sites has grown considerably.  When businesses create their own Facebook page or Twitter account, it not only shows that they remain relevant in a technology lead society, but it also provides a budget friendly alternative to traditional methods of advertising.

    Although on screen adverts on social media sites may seem like the logical way of raising awareness of a product or business, the likelihood of a young person following the links are not as great as many may believe.

    A more effective method of maintaining interest in your business in the long term is taking the time to update your status or tweet a message about any new products or business activity.  Many users of Facebook will confirm that the majority of time is spent refreshing the news feed in the hope of seeing new, eye catching statuses!

    If customers comment on your status, don't ignore them!  Taking the time to reply and build relationships with respondents will encourage them to visit the page again.  Comments can also prove a cost-effective way of gathering customer feedback, an essential part of improving customer service.

    Attracting teenage viewers and followers to business social network sites in the first place can often be difficult.  However, once you have gained their approval through a ‘like' or ‘Re-tweet', you can post statuses with some certainty that they will be read and acknowledged.

    Competitions with enticing prizes are often a good way of raising awareness of a product or business.  For example, a recent competition run by Sony Ericsson saw an extremely positive response.  Ben Padley, Head of Digital and CRM for Sony Ericsson, reflected: "The competitions listed on the Facebook fan page have been a great success in both introducing more people to Sony Ericsson, and helping to spread word of the brand."

    Sony Ericsson offered extremely attractive prizes, such as, the latest mobile phones and tickets to events which they sponsored, but not all competitions have to be on this scale. Offering a winner a selection of the products or services which your business provides can be a cost effective alternative, whilst at the same time maximising the chances of a repeat purchase and positive word of mouth.

    So, should you use social media to target the teenage market?  Yes, definitely!  But make sure you know which methods work best and which don't work at all!

    Why not join the Marketing Eye on Facebook at:

Related articles

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

  • Read More

    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

  • Read More

    What is the real role of social media in business?

    Most businesses have some sort of social media presence, whether it be an all-singing, all-dancing, regularly updated Facebook page, or a mothballed and slightly dusty-looking LinkedIn account. These...

  • Read More

    Do businesses need to fear Facebook's 'dislike' button?

    Facebook users have been requesting a ’dislike’ button for several years now, even creating pages and petitions in the hope of attracting Mark Zuckerberg’s attention. Now it seems their wishes...

  • Read More

    How to drive leads through sponsored LinkedIn updates

    LinkedIn is one of the best platforms for generating leads. It might not have the same number of users as Facebook and Twitter, but for bringing in leads, it’s one of the best, especially for B2B....

  • Read More

    How to WIN on Twitter in 2015 and beyond – the pull no punches edition

    This isn’t going to be another airy-fairy blog post telling you politely what your business should be doing on Twitter. In this blog post, I will be telling you what you need to do on Twitter… to...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact


Contact us

T 01825 765617


Our offices

Full details of our offices in London and Uckfield more

Request a call

'; ';