What makes you click?

  • click.jpg

    Do you want to increase engagement in your business?

    Generating traffic to your website is a sure-fire way of increasing engagement in your business, and social media continues to be a go to format for generating that traffic.

    To generate traffic from social media you need to get people clicking on your links. Here we’re going to look at some of the best ways to write social media posts that get clicks.

    Headlines

    A general rule for generating clicks is to write your updates like headlines. Short, punchy updates that generate a curiosity from the reader will help draw a click. Known as the ‘curiosity gap’, you want to arouse the person’s interest between what they know and what they want to know, compelling them to click.

    Research shows that the difference in conversion between a well-written headline and a bad one is 73%! So how can you write a social media update that generates 73% more clicks?

    Here are 5 ways:

    1.        Pose your updates as questions

    Questions are a good way of enticing a click because they heighten the curiosity gap. Research shows that simply seeing a question mark stimulates your brain. A direct question is even more likely to generate a click. The use of ‘you’ and ‘your’ or ‘they’ and ‘their’ helps to stimulate a person’s self-interest and creates a personal attachment to the person reading your update.

    1.        Top 5s, Top 10s

    As people continue to be exposed to more and more information, the need for easily digestible content becomes more important. Posing your updates as ‘Top 5s’ ‘Top 10s’ etc. gives the person an impression of quick and informative information, increasing their likelihood of clicking. For instance, I could post an update on social media linking to this article as the ‘Top 5 ways to generate website traffic through social media’ or ‘5 top tips for creating attention grabbing social media updates’.

    1.        Why

    ‘Why generating website clicks is easier than you thought’

    ‘Why social media clicks are easy’

    The use of the word ‘why’ again generates a curiosity and an intrigue, increasing the likelihood of a click. It’s also that promise of something good to come. You’re telling the person reading your update that “they will learn something beneficial by clicking this link.”

    1.        How to

    Affixing a ‘how to’ to an update is another way of stimulating interest in a person’s clicking finger. Similar to ‘why’, the notion of learning something new will stimulate interest because it’s value adding to the recipient. An example for this article could be: How to win on social media.

    1.        Be negative

    Research by Outbrain reveals that the average click through-rate on headlines with negative superlatives was 63 per cent higher than positive ones. Maybe I should have written this article as ‘How not to generate website traffic through social media’.

    Need help with social media? Want to increase traffic to your website? Let us know if we can help you with anything mentioned in this blog post by clicking the ‘Quick Contact’ tab on the right hand side.

Related articles

  • Read More

    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

  • Read More

    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

  • Read More

    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

  • Read More

    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

  • Read More

    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

  • Read More

    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

  • Read More

    What is the real role of social media in business?

    Most businesses have some sort of social media presence, whether it be an all-singing, all-dancing, regularly updated Facebook page, or a mothballed and slightly dusty-looking LinkedIn account. These...

  • Read More

    Do businesses need to fear Facebook's 'dislike' button?

    Facebook users have been requesting a ’dislike’ button for several years now, even creating pages and petitions in the hope of attracting Mark Zuckerberg’s attention. Now it seems their wishes...

  • Read More

    How to drive leads through sponsored LinkedIn updates

    LinkedIn is one of the best platforms for generating leads. It might not have the same number of users as Facebook and Twitter, but for bringing in leads, it’s one of the best, especially for B2B....

  • Read More

    How to WIN on Twitter in 2015 and beyond – the pull no punches edition

    This isn’t going to be another airy-fairy blog post telling you politely what your business should be doing on Twitter. In this blog post, I will be telling you what you need to do on Twitter… to...

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close
'; ';