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The Marketing Eye
Sponsorship
Articles In This Category
- 6 Nations
The RBS 6 Nations starts this weekend, providing husbands and partners up and down the land with an excuse to drink beer and not go shopping for the next 6 weeks.... read more
6th of February 2009 by Neil Edwards - Successful sponsorships
An article on sports sponsorship by the banks appeared in the Times last Friday. What I expected to be a tirade against chief executives enjoying hospitality at the... read more
5th of November 2008 by Neil Edwards