Platform Black

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Q. How do you go from a standing start to writing £1m of business a week in under 12 months?

A. By using an integrated, multi-channel sales and marketing strategy to engage with diverse prospect groups across multiple touch points - that's how!

Overview

If you are in business and haven't heard of Platform Black already, you soon will. Platform Black started trading in June 2012 and is fast becoming a by-word for 21st Century cashflow finance.

Bringing crowd-funding principles to the invoice finance market, Platform Black matches businesses that have invoices they want to trade with investors with liquid funds to invest. Investors range from high-net-worth individuals to family offices, banks, asset-based lenders and funds.

Platform Black is now firmly established as one of the most infuential names in alternative finance.  More than £75m has been financed in the first 18 months and the growth rate is exponential

The solution is a genuine win:win. The businesses accelerate their cashflow by receiving early and competitively priced finance on outstanding invoices, while the investors earn returns in excess of those they might achieve through more traditional investments, and in a growing and highly liquid asset class.

Download the full case study to learn more about the success of Platform Black:

Explosive growth

"From a standing start to advancing £1 million a week to British businesses - all in barely a year - Platform Black has seen explosive growth.  By using an integrated, multi-channel sales and marketing strategy to engage with diverse prospect groups across multiple touch points, The Marketing Eye has played  a very important role in helping us achieve this growth."  

Louise Beaumont
Chief Sales and Marketing Officer, Platform Black

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