Thank you!
"During my work experience, the team at The Marketing Eye made me feel extremely welcome and involved me in a variety of interesting tasks! I would highly recommend The Marketing Eye for valuable experience in a friendly and professional local business."
Gabrielle Randall, Work Experience Student, July 2011
Insitu South Coast Preservation
InsituSCP was formed when Mark Hibbert, owner of South Coast Preservation, extended his business by buying competitor, Insitu Building Preservation. Mark was keen to streamline the two businesses but was concerned not to dilute the value or franchise of either brand.
After a period of consultation with The Marketing Eye, during which a number of alternative routes were explored, it was agreed that the optimal solution was to create one combined business under the new name of InsituSCP.
A new identity was created. Central to the brief was the need to retain the heritage of both component brands. At the same time, as the original brand identities had been created several years ago, there was an opportunity to modernise the look and position the business as a clear and confident leader in the market.
An ongoing programme to roll out the new identity across all aspects of the business including stationery, literature, vehicles and the web is in place.
"The thinking around the brand helped me organise what had been going around in my head for some time and made the way forward seem much clearer. The new corporate identity is very strong and popular with everybody in the business."
Mark Hibbert, Managing Director
