Stand out performance
Thank you very much for all your efforts [at Kent 2020] - much appreciated.
We have 27 qualified leads and a good number of business cards to follow up on too.
Many people complemented us on our stand, Prioryman and our Blazers and all were extremely surprised when we said that it had been our first exhibition ever!
Bob Pitman, Managing Director, Priory Business Group PLC
Jumeirah Group
Our client
Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The company was founded in 1997 with the aim of becoming an industry leader by establishing a world class portfolio of luxury hotels and resorts.
Objectives
With an extensive programme of new openings in 2011, including Frankfurt, Dubai and the Maldives, the Jumeirah Group wanted to run a leading industry event to promote the new resorts.
Solution
A gala dinner for 140 travel industry leaders was planned.
The Marketing Eye conceived and researched a number of themes for the event, which allowed the Jumeirah Group executive to decide on their preferred route, We also researched a range of celebrity guests, negotiating with agents or directly through our own contacts.
Invitations reflecting the theme of the event were designed and high-end print procurred.
The room layout was designed and 3-D visuals created for sign-off. Our contractors then attended to all aspects of the room set-up, including the AV, which incorporated a live-feed from the rooms into the auditorium.
Essentially, we provided full event management on the day, supervising the set-up, looking after the speakers and the celebrity guest, John Cleese, and co-ordinating proceedings from beginning to end.
Results
The event was a great success. The 140 available places were quickly snapped up and the experience on the night for the guests and Jumeirah Group senior management was seamless. A number of unsolicited notes of thanks and compliments were received by Jumeirah Group from guests and the early interest in the new resorts is ahead of plan.
"So many thanks to you, Bryony and the team for all your help in making last night such a success."
Ed Purnell, Director of Marketing, Europe, Jumeirah Group
"What a fantastic night the gala was and hugely down to you and your team. I've never been so relaxed at an event before and that was because you were all one step ahead."
Charlotte Browne, Assistant to Ed Purnell, Jumeirah Group
