Stand out performance
Thank you very much for all your efforts [at Kent 2020] - much appreciated.
We have 27 qualified leads and a good number of business cards to follow up on too.
Many people complemented us on our stand, Prioryman and our Blazers and all were extremely surprised when we said that it had been our first exhibition ever!
Bob Pitman, Managing Director, Priory Business Group PLC
NatWest
Our client
We were engaged by the Commercial Cards division of NatWest, which is responsible for the bank's portfolio of payment cards for private and public sector organisations.
Objective
The NatWest onecard had just won the prestigious 'Best Business Card Programme' at the 2009 Card Awards.
We were asked to create concepts for an acquisition campaign on the back of the award, targeted primarily at finance directors and owners of businesses with a turnover of between £5million and £25million.
Solution
The creative communications leveraged the credibility of the award and included direct mail and e-newsletters.
The onecard wheel, part of the existing brand identity, was married with a 3D simulated award to create a visual connection between onecard and the award winning product.
The enthusiasm and buy-in of front-line staff was secured with a supporting internal communication campaign comprising an e-bulletin and opportunity spotting guide .
