Thank you!
Early feedback from the event has been excellent. The team felt it gave them good insight and ideas that they can use with their customers.
Thanks again for an excellent day.
Laurence Backler, Director, NatWest Business Banking, Ashford & Tunbridge Wells Area
Signature Safaris
Our client
Managing Director, Simon Lacey, had been trading as Diplomatic Travel for 20 years, specialising in both luxury tailor made beach & safari holidays in Southern Africa and jazz tours to New Orleans.
Objectives
Simon recognised his need to grow and separate the two sides of the business and contacted us to create a new brand identity for the safaris operation.
Solution
Our first task was to help Simon with brand development, this included a new name and identity. We established his target audience and the main essence of his business which lay in the personal and expert service provided by him and his team.
Our challenge was to create a brand that met the needs of the target audience and portrayed the intimate caring side of the business and yet positioned them to compete with the much larger travel operators.
After a thorough process, which fully embraced the client's preferences, we settled on the name Signature Safaris with the strap line “Quality beyond imagination” which we felt conveyed the company perfectly. From here we developed the brand identity and supporting creative communications to reflect the quality and substance of Signature Safaris and the enigmatic nature of Africa.
Results
Simon Lacey said:
“This is an exciting evolution in the company and underlines our total commitment to providing high quality tailored safaris in Southern Africa”.
