Job done!
The web site is live and we are very, very happy with everything you have done as a team. It has all gone very smoothly and without any hitches (only us taking our time!).
Thanks once again to you all.
Stephen Tester, Co-founder
TISSL
Our client
TISSL is a high-end brand supplying EPoS systems to some of the finest restaurants, pubs, clubs and hospitality venues in the UK and overseas.
Objective
Managing Director, Kevin Coetzee, sought marketing expertise and resources on an ongoing basis to help increase sales and firmly establish TISSL as a leading player in its target markets.
Solution
The Marketing Eye provides TISSL with a fully outsourced marketing solution, dealing with marketing strategy, direct marketing, design, e-communications and online and offline advertising.
This is paid for under a monthly retainer arrangement which allows the peaks and troughs in activity to be evened out.
At the heart of the marketing strategy is a new brand strategy: ‘a world of EPoSsibilities' - a proposition that captures how TISSL EPoS sits at the heart of a hospitality operation and brings improvements in efficiency, customer service and profitability. We have also developed a brand image that differentiates the business from its competitors and reflects TISSL's premium position.
All marketing communications are aligned to the marketing and brand strategy.
TISSL entrusts The Marketing Eye with all aspects of its marketing, a trust that is built on constant communication. Senior members of The Marketing Eye team and TISSL have a conference call every week and Client Director, Fiona Duhig, is in regular contact with the TISSL sales team via telephone and email.
Business Development Manager Stuart Coetzee says: "We are in constant contact with The Marketing Eye team and utilise them for everything from writing case studies to managing the website and our e-mail marketing".
He continues: "One of the great things The Marketing Eye has done is use our natural advantages, such as our client list, to produce excellent case studies, which make a great sales tool to fuel our growth as a company".
As well as the weekly conference calls, Neil Edwards meets once a month with Kevin Coetzee, Managing Director of TISSL, to discuss the marketing and business strategy.
We are currently discussing the sales strategy and a shift towards online marketing.
Results
We have developed a marketing "engine" that is increasing brand awareness and allowing TISSL to punch above its weight in a difficult and competitive market.
TISSL MD, Kevin Coetzee, says:
"I value The Marketing Eye's support and advice. The team is always available and I rarely get the impression there are other clients being prioritised for attention."
TISSL is a prime example of The Marketing Eye's core proposition in action.
