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At The Marketing Eye we operate 2 brands. The Marketing Eye is our marketing services brand that offers marketing consultancy and full service marketing support to our clients. Savvy and Victor is our branding and design services business.
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1. Make sure your brand name and identity is relevant to your target market
2. Think long term. Try not to limit what you might do in the future by choosing a name that is too specific
4. Invest in your identity: it speaks volumes about your business and your values
5. Create brand guidelines. Don’t dilute your brand by allowing it to be applied inconsistently. |
 | | We are often asked why we run two brands and what guides a decision as to when a different brand will be advantageous.
There are 4 key questions to ask:
Is the target market different?
For us, the target market is the same: we are looking to deal with medium sized businesses with growth ambitions that are primarily, but not exclusively, based in the South East and London.
Is the customer
promise different?
No, for us, the customer promise is the same. We will always bring our expertise, experience and creativity to add measurable value to
our clients.
Is it economic to run 2 brands?
Yes. Running more than one brand involves additional management time and costs, but for us, the cost and the effort involved is justified.
Is the customer proposition the same?
Here the answer is, no. The Marketing Eye offers marketing services and Savvy & Victor offers branding and design.
We do, however, regularly cross sell between the two.
It is in this last point that the justification exists. Certain of our clients have been attracted to The Marketing Eye’s identity and proposition; others have been drawn to Savvy & Victor. By having 2 faces to the market, we double our chances of prospective clients finding and approaching us. At a time, when every piece of business counts, that can be no bad thing.
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