The Marketing Eye, Marketing Services, Uckfield, East Sussex

Smaller brands on the up

Wednesday, 10 March 2010

A global study of 5,500 consumers by marketing agency Iris, suggests that consumer concern over what they are spending has led to the rise of smaller brands. These brands are able to charge more because they are considered of better quality than some major brands that have previously commanded premium prices. Consumers appear to be looking for brands they can trust, but which aren't necessarily the market leaders. More results from the survey are provided here.

Marketing Week, 4 March 2010, pp24-26

Back to News summary