Mobile internet usage dominates media...Wednesday, 10 March 2010Research across 15 European markets by the European Interactive Advertising Association (EIAA), has revealed that Europeans spend an average of 6.4 hours a week on mobile websites, compared with just 4.8 hours reading newspapers and 4.1 hours reading magazines. In general Eastern European countries are experiencing increased internet penetration and Polish people spend more time on the internet via their mobiles than any other nationality. This clearly has implications for brands planning their marketing mix. New Media Age, 4 March 2010, p6 |
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