Stand out performance
Thank you very much for all your efforts [at Kent 2020] - much appreciated.
We have 27 qualified leads and a good number of business cards to follow up on too.
Many people complemented us on our stand, Prioryman and our Blazers and all were extremely surprised when we said that it had been our first exhibition ever!
Bob Pitman, Managing Director, Priory Business Group PLC
The Marketing Eye vs Traditional Agency
There are some essential differences between an integrated marketing agency, like The Marketing Eye, and an agency that will specialise in a particular marketing discipline, for example website development or graphic design.
We are consultative, proactive and long-term in our approach, Very often your Client Director will join your senior management meetings and become fully conversant with the objectives, priorities and challenges of your business. This allows him or her to make clear recommendations, or even decisions on your behalf, leaving you to focus on the strategic choices, not the minutiae.
Agencies, in contrast, tend to be more project based, and you need several to deliver a fully integrated marketing plan. If you require a brochure for example, a graphic designer will deliver it; when your website needs updating, you need to find a web designer - and both will look to you at some point in the process for copy and images, which might mean finding even more specialist agencies. Agencies need direction and managing, which can be a draw on your time.
For companies that have in-house marketers, this model might be the right answer as your people will know how to develop an marketing plan and how to source and manage the resources they need. For companies that don't have these professionals at their disposal, outsourcing the whole process is a very cost effective solution.
For the annual cost of one relatively inexperienced marketing executive, you can have a whole team of experts at your finger-tips.
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The business case for outsourced marketing
