The Marketing Eye

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Search engine optimisation

Having a good web site is not enough. You need to make sure that people can find it.

People will find your web site by picking up the address from your other marketing or through search engines such as Google, Lycos or MSN.

Where your site appears on the search engine listings will make a significant difference to the number of visitors your site receives. We can analyse and make recommendations for changes to your site to maximise its search engine performance and we can advise on linkages and directory submissions.

Optimising the performance requires regular maintenance. We can do this for you as part of a monthly maintenance arrangement.

If you want to guarantee a result, we can advise on pay-per-click advertising.