Client news

  • With more and more consumers thinking about investing and borrowing using P2P platforms, our client, Smart Money People, is now displaying independent P2P reviews on the P2P money website. This is the first review syndication within the P2P space, and significantly increases the influence of P2P reviews

    Since launch in 2014, Smart Money People’s mission has been to increase the trust and transparency in financial services using the power of reviews, while delivering actionable insight for financial organisations. Smart Money People has already become a leading site for banking reviews and is aiming to repeat this feat with the P2P industry, helping to decode it for many more consumers.

    How influential are reviews?

    Every day, tens of thousands of UK consumers are searching for customer experiences of financial services companies, with Nielsen’s Consumer Trust in Advertising Survey (Sept, 2015) showing that online reviews are now the second most trusted form of marketing in the UK. In addition, Smart Money People has found that up to 87% of consumers are now influenced by reviews in financial services and that reviews about new companies, or unfamiliar sectors are particularly sought after.

    The reviews can help to better guide consumers thinking about investing or borrowing with P2P firms, while also helping to create a self-regulating mechanism - something the FCA's consumer panel is very keen on, often talking about 'consumers as co-regulators'.

    How do you start collecting reviews?

    While there’s a vibrant community around the P2P industry, consumer reviews remain somewhat sparse. Most P2P platforms won't have any reviews unless they've adopted a platform like Smart Money People (Editors note: other platforms are available e.g. Trust Pilot)

    For most P2P businesses, selecting one review platform, rather than trying to cover all bases with multiple platforms, makes most sense. Some bigger organisations do sign up to multiple, but that's normally to intercept and deal with already active review communities.  

    Michael Fotis, CEO, says that the significant differentiator between his platform and others is around the data/insight. Smart Money People delivers this back to its clients, benchmarked against competitors, which is the principal value-add.

    You can find out more about Smart Money People by visiting the website

Previous Articles

  • Read More

    £20m facility for one of ArchOver’s original borrowers

    One of ArchOver’s major original borrowers, VFS Legal Limited, which specialises in providing cash flow loans to members of the legal profession, has secured an initial facility of up to £20m from...

  • Read More

    ArchOver successfully closes record £2.3m working capital loan

    ArchOver via its crowdlending platform has successfully raised £2.3m to support the growth and development of Perth-based occupational healthcare company Duradiamond Healthcare. It is believed to...

  • Read More

    First Direct wins Best British Bank, scooping 5 of 8 awards

    Telephone and internet-based retail bank First Direct once again dominates the annual Smart Money People British Bank Awards. Runner-up is Nationwide Building Society, up one place from the previous...

  • Read More

    Scottish growth company turns to ArchOver for record £2.3m working capital loan

    ArchOver, one of the UK’s fastest growing B2B crowdlending platforms, is asking its lenders for a record-breaking £2.3m to provide working capital for outstanding Scottish occupational healthcare...

  • Read More

    ArchOver Expands

    Crowdlending specialist ArchOver is expanding its team of regional representatives with the appointment of Dave Saddington and Fraser Irvine as channel managers for the northwest and northeast of...

  • Read More

    First Direct on course to be crowned Best British Bank for the second year running

    With the scene set for the largest banking revolution in a generation, early results from consumers taking part in Smart Money People’s annual British Bank Awards show that the High Street banks...

  • Read More

    Consumers rate FinTech providers higher than traditional banks

    Consumers believe they receive fairer treatment, better value for money and superior customer service from FinTech financial product providers than from traditional sources...

 

We specialise in helping new and emerging specialists go from first revenues to rapid growth and beyond.

We also help established brands who want to respond to the disruption in their markets with new thinking and precision execution. But if you're mainstream, mass market and non-revolutionary, we're probably not the agency for you!

  • Platform Black

    Q. How do you go from a standing start to writing...

    more

  • FundingKnight

    When The Marketing Eye was first appointed by...

    more

  • URICA

    When you launch a company and secure the backing...

    more

Take the first step

To find out more about how we can help you grow faster, please get in touch. We'd like to hear from you.  Or try our instant marketing healthcheck, it's free!

Quick Contact

Quick contact

Close

Contact us

T 01825 765617

E hello@themarketingeye.com

Our offices

Full details of our offices in London and Uckfield more

Request a call

Close
'; ';