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Latest releases

  • Financial services marketing agency, The Marketing Eye, has appointed Michael Gaughan as Director of Strategic Partnerships, signalling the next phase in the company's growth.

    Michael previously spent 20 years in the Insurance Industry as a senior underwriter, marketer, and director before creating FWD in 2000, a specialist, London-based financial services marketing agency, where he held the position of CEO. Among his many qualifications, he is a Chartered Marketer and Fellow of the Institute of Marketing as well as being a Chartered Insurer and Fellow of the Chartered Insurance Institute. Michael is also an FCA Approved Person and a non-executive director of USAA.

    Commenting on his appointment, Michael said: "As the title suggests, my role is to help develop the business, extend its reach into the insurance sector and to use my experience and contacts to help The Marketing Eye form strategic alliances with other agencies. It will take time to achieve all these objectives, but I am looking forward to the challenge and to working with a team that includes some very experienced and talented marketing professionals."

    Based in London with its operational centre in Uckfield, East Sussex, The Marketing Eye is a strategic marketing consultancy and demand generation agency, specialising in the financial services sector. The agency has particular emphasis on new and emerging businesses in the Alternative Finance and FinTech space.

    Founder and Chief Executive, Neil Edwards, said: "Having Michael join our team is a major coup for us. He strengthens the management team and his vast experience in marketing and in the insurance sector will broaden our target market. The insurance sector is undergoing rapid change, with new entrants emerging to help deliver what customers really want, and we know that our experience in creating scalable and measurable marketing programmes is well aligned to helping these businesses succeed."

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    We're a SharpSpring Silver Partner

    The Marketing Eye is now a SharpSpring Silver Level Certified Partner, reflecting our team-wide marketing-automation expertise....

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    STOP PRESS - We are recruiting

    We are interested in hearing from experienced and newly qualified marketers who would like to be considered for positions with us....

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    Update on Growth Vouchers

    The Growth Voucher scheme came to an end at midnight on 31 March....

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    We now accept Growth Vouchers

    The Marketing Eye is now approved to accept Growth Vouchers....

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    A sharp look to reflect our sharper focus

    If you haven't guessed already, and we've hardly been very subtle about it, we've been building up to the launch of our new brand identity...and today is the day it finally all goes live!...

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    (Almost) Small Business of the Year 2014!

    Well, we didn't quite make it.  Small Business of the Year in the 2014 Sussex Business Awards went to Ambiental, a flood modelling and flood risk consultancy, based at the Sussex Innovation Centre...

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    The Marketing Eye makes finals in the Sussex Business Awards 2014

    The team at The Marketing Eye is thrilled to learn that it has made the finals of the Small Business of the Year category in the Sussex Business Awards 2014....

We specialise in helping new and emerging specialists go from first revenues to rapid growth and beyond.

We also help established brands who want to respond to the disruption in their markets with new thinking and precision execution. But if you're mainstream, mass market and non-revolutionary, we're probably not the agency for you!

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