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2008

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    All play, no work

     ...

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    Mobile marketing a no-no

    A survey in New Media Age reveals that people aged 16 to 30 do not want to receive marketing messages via their mobiles, as they are too intrusive. The research discovered that 44% think mobile...

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    Is Twitter for twits?

    The clue for Twitter, and large parts of other social networking media, is in the title. I read in yesterday’s Guardian that Twitter has been used extensively in India over recent days to appeal for...

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    Cut VAT? Will somebody please explain

    So, the great white hope is a cut in the rate of VAT.Forgive me, but aren't prices set according to supply and demand (or has the free market gone for ever too)? Every shop in the High Street is...

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    Our first award!

    The website that we have designed and developed for our client Ultissimo has been awarded 5 stars and Best Developer Website, Italy in the 2008 CNBC Property Awards....

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    Brand value

    The website that we have designed and developed for our client Ultissimo has been awarded 5 stars and Best Developer Website, Italy in the 2008 CNBC Property Awards....

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    Successful sponsorships

    Think hard and work with the owner of the asset to make sure that every ounce of value is being extracted. Areas to look at include:PR create a plan for press releases not just when the sponsorship...

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    How will you survive or thrive in the recession?

    The latest blog is a guest post from friend of The Marketing Eye, Sharon Wilding.It seems that everyone, including the Prime Minister, now agrees that the UK is in recession, so we can stop saying...

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    Technorati

    Technorati is the leading blog search engine and said to be the mecca of all bloggers. In the interests of exploring every frontier for our clients, we've decided to give it a go ourselves. The...

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    Interesting

    We have a number of clients that trade internationally and we are, of course, all interested in what is likely to happen in the UK. We helped our clients, Creaseys, organise an event with Barclays...

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    Welcome to Bryony!

    Bryony has been appointed as a full-time Marketing Executive and will support Neil and Jo with the management of key accounts as well as keeping a number of aspects of our marketing moving forward....

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    Sussex Enterprise Conference

    The Sussex Enterprise Annual Conference was held in Brighton this week. 2 years ago we were a fledgling business and Sussex Enterprise had the inspired idea of creating a small business area at its...

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    Designed to Care

    The Sussex Enterprise Annual Conference was held in Brighton this week. 2 years ago we were a fledgling business and Sussex Enterprise had the inspired idea of creating a small business area at its...

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    Doom and Bloom

    Trust can be a more powerful motivator than price, even in a recession. Zoom and XL have proved a painful sojourn for those seeking a bargain....

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    Congratulations Ultissimo!

    Congratulation to our clients Ultissimo who have just won the 5 star award for 'Best redevelopment Italy 2008' for their property development at Rancale in northern Umbria. The European Property...

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    Signature Safaris

    We are proud of all the work we do here at The Marketing Eye, but every now and again a job comes along that gets everybody even more motivated and engaged than normal. This is certainly the case...

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    Tasty! - Effective use of direct marketing

    We are proud of all the work we do here at The Marketing Eye, but every now and again a job comes along that gets everybody even more motivated and engaged than normal. This is certainly the case...

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    Making waves with marketing

    Be number one in your chosen market: If you are going to be successful in a B2C business, be number one in your chosen market. This doesn't mean you have to have a massive above-the-line budget, the...

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    La Dolce Vita

    Be number one in your chosen market: If you are going to be successful in a B2C business, be number one in your chosen market. This doesn't mean you have to have a massive above-the-line budget, the...

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    There be dragons!

    No, not acerbic entrepreneurs from the Dragons Den, this is Dragon Boat Racing!Our intrepid MD spent Saturday on the waters of Bewl Water in West Kent taking part in the 2008 Dragon Boat Festival....

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    We'll put some fun into the numbers

    We'll start this adventure into blogging with some good news and a little bit of trumpet blowing by us at The Marketing Eye.Tunbridge Wells chartered accountants, Creaseys - one of the top 100 firms...

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