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February 2009

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    Judgment time

    One of the great things about blogging is that you can read back over your own posts and remind yourself how you were feeling at any point in time....

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    Not a recession, it's the new normal

    According to Sir John Gieve, the outgoing Deputy Governor of the Bank of England, Britain is at risk of being in recession for the next 10 years.That being the case, it's about time we adjusted our...

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    Irrational marketing for rational customers won't work

    According to Sir John Gieve, the outgoing Deputy Governor of the Bank of England, Britain is at risk of being in recession for the next 10 years.That being the case, it's about time we adjusted our...

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    It's OK to cut the budget

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    Gorilla marketing (sic!)

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    The Card Awards

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    6 Nations

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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    Woolworths re-launch

    The adage that the businesses which maintain their marketing expenditure during a down-turn will be the ones that prosper in the end is backed by evidence....

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