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March 2009

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    If you can't measure it, should you do it?

    There is a famous marketing saying: ‘Half of my advertising is wasted; the trouble is, I don’t know which half’....

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    Not such a twit after all

    A few months ago I posted about Twitter and asked if Twitter is for twits: a fair question at the time and reflective of my healthy cynicism towards anything that feels more suited to people with an...

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    Making brand values valuable

    Brand values originated as a concept somewhere in the 1990’s when the understanding of branding evolved from being simply an exercise in corporate identity to it becoming a definition of the overall...

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    Finding your niche

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

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    Brands without chains

    This guest post is by Sharon Wilding, Chartered Marketer and an associate of The Marketing Eye...

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    The future's bright, the future's...

    Yellow?The representative from Yell came to see me on Friday to talk about the clients who we look after the Yell advertising for.I had my speech prepared on how the printed Yellow Pages were dead...

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