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April 2009

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    Budget marketing

    A range of activities was designed to deliver the objectives: not all of them original, but each shaped with the objectives in mind....

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    An innocent (and logical) decision

    Last week we learned that Innocent Drinks has agreed to sell a 20% stake in the business to Coca-Cola for £30m.The news has parallels with the sale of Ben & Jerry's to Unilever in 2000 and the more...

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    B2B vs B2C - more than just a letter

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

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    I'll scream and scream and scream

    A friend asked me in the week to explain the difference between marketing to businesses and marketing to consumers. Unprepared, I fumbled my way to an answer, but soon realised it was a deeper...

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