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2010

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    Read all about it - the definition of good PR

    Angela Ward, Head of PR Services at The Marketing Eye, describes how PR adds value to businesses.I’ve been thinking a lot recently about what PR actually is.Having been a journalist for 20 years,...

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    Osborne navigates the South East economy across thin ice

    Chancellor George Osborne was optimistic in his update to MPs on the health of the UK economy during his autumn statement today, but life is likely to remain unpredictable for businesses for some...

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    Give the kids a chance

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Real Business #6 - Tester & Jones

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Forget digital domicile, it's social domicile that counts

    I attended a meeting organised by the local board of Young Enterprise in the week....

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    Woolies to expand

    In an update to our post of February 2009 about the re-launch of Woolworths, it was interesting to read in Retail Week this week that Woolworths.co.uk has 'delivered on target' after one year of...

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    Real Business #5 - ITM Soil

    In an update to our post of February 2009 about the re-launch of Woolworths, it was interesting to read in Retail Week this week that Woolworths.co.uk has 'delivered on target' after one year of...

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    Are you a digital native or a digital immigrant?

    In an update to our post of February 2009 about the re-launch of Woolworths, it was interesting to read in Retail Week this week that Woolworths.co.uk has 'delivered on target' after one year of...

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    Demand Generation - the theory and practise. #1 Gaining acceptance

    Over the last few months, we have been immersing ourselves in the concept and application of B2B demand generation....

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    Time to decide

    So, after what seems like months of campaigning it is now decision time.The Conservatives have the clearest and most favourable policies for business and if my vote was to be cast on that alone, it...

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    Real Business #4 - Durlings

    So, after what seems like months of campaigning it is now decision time.The Conservatives have the clearest and most favourable policies for business and if my vote was to be cast on that alone, it...

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    Are Tories taking the high ground in battle for business votes?

    At long last, I've had a reply from the Conservatives - a comprehensive and persuasive reply at that. The question is, do we believe there are £6bn of efficiency savings to be had? Labour are...

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    A budget for business?

    For the last few months I have been engaged in a simple, yet seemingly naive quest to get some clarity from each of the political parties on their policies for small business.So far, I have had a...

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    Real Business #3 - Escape Events

    For the last few months I have been engaged in a simple, yet seemingly naive quest to get some clarity from each of the political parties on their policies for small business.So far, I have had a...

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    Marketing Myth #1: Advertising and marketing is the same thing

    This is the first in a series of 7 posts by guest blogger and associate of The Marketing Eye, Sharon Wilding, owner and founder of The Purple Edge.Of course I'm going to tell you it's not, but for...

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    Which way to vote? Finding the party for small business.

    I am a floating voter.I can’t ever recall having been so interested in the outcome of an election and my vote is there for the taking by the party that can convince me that it is the party for...

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    Why most marketing fails

    If I had a pound for every time I’d heard someone say: "we tried marketing once and it didn’t work", I could have retired long ago.Not only does the phrase betray a lack of understanding of what...

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    Real Business #2 - Henry Kaye

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The articles are also appearing in The Courier.Sevenoaks-based Henry...

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    2009: A year in review - and our predictions for 2010

    2009 was a challenging year for marketers. This time last year we were talking about the collapse of Woolworth's and still recovering from the shock of Lehman Bros; the banking crisis was in full...

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