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2011

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    The ultimate definition of marketing

    Many people have tried to define marketing and yet few have succeeded....

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    Real Business #15 Berwick Devoil Healthcare

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The interviews are undertaken by Keith Lewis of The Courier....

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    Autumn Statement Blues

    George Osborne's Autumn Statement served up few surprises and gave professionals and business owners alike very little to be cheery about. We asked a selection of our clients what they thought about...

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    Real Business # 14 - Scientifica

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The interviews are undertaken by Keith Lewis of The Courier....

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    Where next for provincial law firms?

    The legal industry has been turned on its head in recent weeks with a set of changes that has been likened to the Big Bang deregulation of the City in October 1986....

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    Social media: necessity or luxury for B2B marketing? - You decide

    Inspired by yet another great post from Debra Collins at Pennsylvania based B2B and professional services marketing specialists, Marketri, I am encouraged to give my own view on the plethora of...

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    Real Business #13 - Bewl Valley Sailing Club

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The interviews are undertaken by Keith Lewis of The Courier....

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    Is your website putting people off?

    We are pleased to welcome Sam McArthur of internet marketing specialists, Savvy Marketers, as a guest contributor to The Marketing Eye blog.  Here Sam shares some very practical advice on how to...

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    People and businesses do amazing things - but why?

    The run-up to Sport Relief 2012 has begun and, as I write this in the warmth of The Marketing Eye office on a chilly September day, comedian David Walliams is battling to swim the full length of the...

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    Local SME's should not be bowed by global events

    August was a pretty challenging month for the global economy with the Sovereign debt crisis impacting on the Eurozone, the US credit rating being downgraded and, closer to home, rioting being seen...

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    The 4 P's of marketing - as relevant today as they ever were

    David Meerman Scott, author of The New Rules of Marketing and PR and responsible for turning half of the planet’s marketers onto social media, me included, recently posted a blog on the 4 P’s of...

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    Social Media and the teenage target market

    Gabrielle Randall, a work experience student with The Marketing Eye, gives her view on how businesses should be using Facebook to engage her generation....

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    Real business #12 Airborne Balloon Flights

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The interviews are undertaken by Keith Lewis of The Courier....

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    The damage done to journalism by phone hacking

    Over the past few days, many journalists have probably been busy thinking up alternative ways of describing what they do for a living.  With phone-hacking scandals falling out of the News...

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    Real Business #11 - Capital Currencies

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The interviews are undertaken by Keith Lewis of The Courier....

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    Stick or Twist? Where next for interest rates?

    The Bank of England's Monetary Policy Committee recently announced that UK interest rates are being kept at the record low of 0.5%. This is the 27th straight month that the bank has left rates...

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    Real Business #10 - Arena Pursuits

    Real Business is a series of posts that analyses the marketing opportunities and challenges of real businesses in the South East. The articles are also appearing in The Courier.For a family that has...

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    Accounting firms can use Twitter effectively

    Our 100th post is a guest post by Debbie Andrews, Owner and Managing director of Marketri, a provider of outsourced marketing services in Doyleston PA....

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    Local entrepreneurs speak out on Budget wishes

    With the Budget just around the corner (Wednesday 23 March), we canvassed some of our clients a mixture of business owners and professionals for their Budget wishes.Understandably in this climate,...

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    Real Business #9 - Photoshoot Studio Hire

    With the Budget just around the corner (Wednesday 23 March), we canvassed some of our clients a mixture of business owners and professionals for their Budget wishes.Understandably in this climate,...

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    What price a price cut?

    A KPMG report out today says that UK firms are paying the true cost of inflation and slashing prices to an unsustainable level in an attempt to maintain customers and turnover....

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    Is there a role for branded websites in the social media age?

    Matt White examines the growing trend for businesses to market their Facebook presence in preference to their website.A recent article in Brand Republic concerning the shift by businesses from...

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    Real Business #8 - Achieve More

    Matt White examines the growing trend for businesses to market their Facebook presence in preference to their website.A recent article in Brand Republic concerning the shift by businesses from...

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    Social media for Accountants: an opportunity for publicity or a threat to your practice?

    Martin Pollins, founder of Bizezia and a client of The Marketing Eye, shares his thoughts on the use of social media by professional services firms....

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    For business' sake - interest rates must stay low

    With inflation at 3.7%, why is everybody starting to advocate increasing interest rates?The inflation in the economy is cost-push, not demand-pull. Simply put, prices are going up because the cost...

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    In search of the real digital native

    The findingsThe research revealed ‘natives’ to be more active than ‘immigrants’ in a wide range of digital uses. ...

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    'Be prepared' - is the main advice for 2011 from The Marketing Eye

    The findingsThe research revealed ‘natives’ to be more active than ‘immigrants’ in a wide range of digital uses. ...

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