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2014

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    The bleep, bleep, bleep 2015 marketing plan

    No, that's not expletives being deleted, it's the sound of a heart monitor!...

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    Looking back to look forwards - An alternative year in perspective

    Statistics can sometimes convey a powerful message on their own, the Alternative Finance industry being a case to point....

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    The Changing World of Money - a review

    By the power of LinkedIn, I found myself reading through a new KPMG publication titled: 'The Changing World of Money'....

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    Lending Club booms to prosper

    The good news just keeps coming. Following a pleasing Autumn Statement from George Osborne that ticked many of the items on the Christmas ‘wish list’, the alternative finance industry has...

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    Autumn Statement - more green shoots than falling leaves for Altfi

    The exact origin of the saying ‘the devil is in the detail' has never been conclusively established, but it might well have been invented by a person whose job it was to make sense of Government...

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    Marketing Q&A with Neil Edwards

    We asked our MD, Neil, to share with us the answers to some of the questions he often receives when out talking to clients.  Here's what he said....

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    The altfi marketing budget - how much is not enough?

    The question is a perennial one: how much should we be spending on our marketing?...

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    How to achieve your business goals on Twitter

    Twitter recently celebrated their one-year anniversary of the Twitter Ads self-serve platform in the UK and Ireland....

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    Twitter for Business

    I've recently joined The Marketing Eye as a Trainee Marketing Executive, meaning I indulge in a little bit of everything that marketing has to offer. As a starter task I was given the responsibility...

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    How to target your competitors' followers

    Advertising on social media is a popular and cost-effective medium for small and medium-sized businesses. It helps breakdown the barriers that once stood between larger and smaller businesses when it...

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    Alternative finance and traditional finance - the lines begin to blur

    While they may have hit rock bottom in the popularity stakes, UK banks will doubtless take comfort from the fact they are officially considered to be financially stronger than many of their...

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    P2P ISAs who will be the winners

    Bloodless revolutions are rare. The one taking place right now in the finance sector is a case in point....

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    Behavioural Economics in B2B marketing: To BE or not to BE?

    "Follow us!" "Come to this event!" "Download this!" Let's face it - we are in the business of constant persuasion. And, as a result, many companies believe they should be providing their audiences...

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    Further hike in capital requirements for banks signals time for Altfin is now

    There was a small, but potentially significant article by Simon Dukes in the Sunday Times. In it, he highlights that the Big Four banks will be ordered to further increase their capital ratios to...

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    Twitter Analytics - for all!

    Wish you could see what your tweets are doing? Previously only available to verified Twitter users and those participating in promoted Twitter advertising, all users can now see the effectiveness of...

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    Use of social media in financial promotions. Staying onside of the regulator

    Alternative Finance businesses need to maximise the use of social media to get their brands in front of the widest possible relevant audience, but it presents regulators with a headache. ...

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    Why traditional finance businesses cannot afford to ignore FinTech

    Financial services is undergoing its biggest revolution since the coffee house conversations of the 17th Century. Once considered the exclusive domain of highly capitalised institutions, it is now...

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    Infographic: The Impact of Real-Time Marketing in 2014

    Financial services is undergoing its biggest revolution since the coffee house conversations of the 17th Century. Once considered the exclusive domain of highly capitalised institutions, it is now...

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    Seeing is believing: the rise of image based marketing

    When we think of the leading social media platforms for marketing, Facebook inevitably springs to mind. With over $2.68 billion of their total income being accounted for by advertising alone, it is...

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    Marketing to the modern internet consumer

    According to a recent study by statisticbrain.com, the average adult attention span has dropped drastically over the past decade. In this short period of time, it has plunged from 12 whole minutes to...

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    Agile marketing - how quickly can you react?

    We recently looked at real-time marketing, and the positive impact it has on businesses who successfully hijack live, newsworthy and often unrelated events, for the benefit of maximum brand exposure....

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    Streamline your way to sales in the financial arena

    Financial marketing is inherently complex; there are often a number of messages to get across and a number of products or services to promote - all through a wide range of media channels to meet...

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    Psychology, Marketing and Ethics: Can it ever be a happy ending?

    The recent scandal surrounding Facebook's ‘emotion experiments' has brought to the foreground the controversial role of psychology in marketing and advertising. By manipulating news feed content,...

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    Real-Time Marketing's Real-Time Potential

    When Oreo assured Twitter users that they could still dunk in the dark during the 2013 Super Bowl blackout, this tweet became one of the most buzzworthy moments of the whole game. The tweet sent a...

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    How off-page SEO will help bring people to your website

    In 1989, Kevin Costner starred as Ray Kinsella, an Iowa farmer who digs up his land and builds a baseball field in the middle of it, after being encouraged to by a voice from the heavens. The film,...

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    Why infographics are a must for your B2B marketing strategy

    Although there has been some recent debate on whether the use of infographics has been overdone or not, our experience tells us that companies which choose to use infographics within their marketing...

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    Take your marketing back to basics

    Quite often, our clients want us to take them back to basics, sometimes because they have lost their way in terms of their marketing strategy, but other times because going back to the beginning can...

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    Hot Topics in Social Media Marketing Right Now

    Neil recently presented at the Financial Services Social Media conference in London.  Leading marketing professionals got together to discuss and share ideas and best practice on social media...

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    7 major marketing challenges faced by the alternative finance sector

    Alternative finance has enjoyed an explosion of growth in recent years.  In the UK it has grown by 250% in the last 12 months and some observers are saying it will be a $1 trillion industry globally...

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    Help - I'm drowning in content

    The saying 'content is king' is almost overtaking 'cash is king' as a basic principal of business (which is mad really)....

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    Facebook update alert! Your page has changed

    Facebook has introduced a new look for company business pages, which it describes as being more "streamlined"....

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    Which bits of my marketing are working?

    Multi-channel what? I hear you ask. Multi-channel attribution is a hot topic in e-commerce and marketing, so it's worth getting clued up....

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    Why should I follow you?

    With over 255 million active users worldwide and £10 million of those in the UK, it is not hard to see why companies continue to flock to Twitter to take advantage of this huge nest of people....

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    The value of emotional branding in B2B marketing.

    In the world of B2B marketing, common thought as outlined by Mindi Chahal, is that B2B buying is ‘based solely on logical factors such as cost benefit analysis, risk assessments and feasibility...

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    Are your emails critical?

    We're big advocates of email marketing here at The Marketing Eye, and like every business, we constantly have to ask ourselves if our campaigns, and those we run for our clients, are as effective as...

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    The changing face of Twitter

    Twitter has many very loyal fans and, on the whole, they like it because it is different and relatively simple. So, it's not surprising that die-hard Twitter fans are generally feeling unsettled by...

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    Cut down on your waste - part 2

    The second installment in our series on avoiding marketing waste focuses on marketing without a plan.  Here are some great ways to spend money without getting a return....

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    Cut down on your waste

    So why in the world is a marketing company offering helpful tips on how to lower a client's marketing budget?  On the surface, it wouldn't seem to be in our best interests....

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    Networking works

    I am a big fan of social media and have given talks to a number of organisations, including Cancer Research UK, on its power and uses. We have also developed social media strategies for a number of...

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    Double your Downloads

    So you want to take the leap and launch an app? Great idea! Apps are an excellent way to market your company, improve customer experience and, most importantly, step into the mobile marketing arena....

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    Mixed response to the Budget

    The Chancellor delivered yet another Budget recently which, as usual, offered a mix of both good and bad news - depending largely on your viewpoint. We spoke to a selection of our clients to see what...

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    You've decided an app's the next step, but where do you start?

    There are so many fun and clever functionalities you can add to your list of app must-haves, but the key is to identify what's relevant and ultimately value-adding for your customers....

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    Twitter is at it again...

    Twitter is at it again adding more weaponry to their paid advertising arsenal. Twitter recently introduced paid advertising to the UK and Ireland and now they are preparing themselves for another...

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    Have you mastered these online marketing basics?

    Time is money is the iconic phrase. Indeed, time is your most precious asset when it comes to running a business and most business owners will find they often run short of it. Even with the best...

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    Blow your own trumpet

    Every company dreams of becoming ‘award-winning' and, with a certain amount of effort and a solid awards strategy, this could become a reality. As co-organisers of the 2014 Uckfield Business...

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    How many channels should I be broadcasting on?

    UK retail sales have been in the news recently, and for once, its good news.  But how much is it to do with the stores themselves and what can other businesses learn from how retailers have had to...

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    Overused Words

    The US PR firm, Shift Communications, recently revealed the ‘top 50 most overused words in press releases in 2013’ – which it did by analysing 62,768 news releases (in an automated process, I...

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    Financial Services Copywriting

    We provide email marketing support to a number of businesses in the finance sector. The average engagement rates for finance & banking sector emails are at 21.05% for opens and 2.53% for clicks. ...

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    What is re-marketing?

    Have you ever been onto a website and then noticed that adverts for the same business or product keep popping up in other places online?...

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    Why isn't my B2B marketing working?

    This is a guest post by Debra Andrews, Founder and Managing Director of Marketri, our associates in the US.  The original article can be found on the Marketri blog....

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    Do Twitter ads work?

    The newest kid on the 'pay-per-click' block is Twitter, which has recently introduced paid advertising into the UK and Ireland.  We've been trying it out for clients to see if it helps to build...

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    Uckfield Fire BBC Interview

    Neil was interviewed by Simon Jenkins from BBC Sussex recently about the fire and our plans for the future. You can listen again here:...

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