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September 2014

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    Twitter Analytics - for all!

    Wish you could see what your tweets are doing? Previously only available to verified Twitter users and those participating in promoted Twitter advertising, all users can now see the effectiveness of...

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    Use of social media in financial promotions. Staying onside of the regulator

    Alternative Finance businesses need to maximise the use of social media to get their brands in front of the widest possible relevant audience, but it presents regulators with a headache. ...

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    Why traditional finance businesses cannot afford to ignore FinTech

    Financial services is undergoing its biggest revolution since the coffee house conversations of the 17th Century. Once considered the exclusive domain of highly capitalised institutions, it is now...

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    Infographic: The Impact of Real-Time Marketing in 2014

    Financial services is undergoing its biggest revolution since the coffee house conversations of the 17th Century. Once considered the exclusive domain of highly capitalised institutions, it is now...

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    Seeing is believing: the rise of image based marketing

    When we think of the leading social media platforms for marketing, Facebook inevitably springs to mind. With over $2.68 billion of their total income being accounted for by advertising alone, it is...

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    Marketing to the modern internet consumer

    According to a recent study by statisticbrain.com, the average adult attention span has dropped drastically over the past decade. In this short period of time, it has plunged from 12 whole minutes to...

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