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2016

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    2017 - a year of hell or a hell of a year for Alternative Finance?

    2016 gave us Lending Club; record new business volumes; a slow start for the IFISA; launch of the Bank Referral Scheme; oh yes, and Brexit…and Trump....

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    The smart content marketing funnel

    Is content marketing just another in a long line of marketing buzz words? Well, here at The Marketing Eye, we don’t think so....

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    FCA interim report ruffles P2P feathers

    The Financial Conduct Authority’s recent Interim Feedback report has certainly ruffled some feathers. Its publication prompted emotive headlines to appear like ‘FCA to crackdown on P2P lenders’...

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    7 essential components of your marketing strategy

    A marketing strategy is more than just a string of campaign ideas, it has to be a sustainable, measurable process that drives sales and business growth. Here are 7 essential stepping stones to help...

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    Italian job - any takers?

    The knock-on effect of Matteo Renzi, Italy’s Prime Minister, making good his threat to resign if voters rejected his plans for constitutional reform, which they did by a ratio of 60:40, was...

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    Bank Referral Scheme - Is the horse drinking?

    The long-awaited Bank Referral Scheme took its first official breath on November 1 this year after a journey that began in earnest in 2015 when the Coalition Government put the ‘Small Business,...

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    LiftForward to launch in UK next year

    The UK Altfi market could be faced with a genuinely new business model to contemplate when Jeffrey Rogers, the President and CEO of New York-based LiftForward, brings his show to town sometime in the...

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    Do we need a P2P Compensation Scheme?

    The lack of an industry-funded compensation mechanism along the lines of the Financial Services Compensation Scheme (FSCS), which stands behind the banks, has long been used by some sections of the...

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    Zopa to launch a bank

    News that Zopa, which pioneered peer-to-peer lending with its launch in 2005, plans to launch a next generation, or neo-bank in early 2018 has caused quite a stir....

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    Peer to Peer hits the High Street

    Between them, the ‘Big Four’ banks have reportedly closed around 1,700 branches across the UK over the past five years. Furthermore, they have made no secret of the fact that their customers can...

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    Borrowing behaviours of cash based small businesses

    Picking out the genuinely useful indicators in amongst the myriad finance-related surveys doing the rounds can be hard work at the best of times, not least when the headline writers get a tad...

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    How to send the right email every time with Dynamic Email from SharpSpring

    Email is one of the most effective pieces of marketing at your disposal. The ability to communicate your products and services directly to your target audience is a mouth-watering prospect. However,...

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    Bank referral scheme launches this week

    After years of lobbying and a similar amount of negotiation and planning, the Bank Referral Scheme launches this week....

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    Twitter layoffs - lessons for FinTech

    Twitter has been buzzing over the last couple of days with news of layoffs at, ironically, Twitter....

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    Don't ask the applicant

    Of the many interesting topics discussed at Lendit earlier this week, the one that caught my attention most often was the future of underwriting. Strange for a marketer you might think, but I happen...

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    LendInvest results

    As a quick follow on to my recent post, When is a loss a good loss?, LendInvest bucked the trend somewhat this week by announcing profits for the 12m to March 16 of £3.4m....

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    App based banking - yes please, sort of

    New entrants to the banking sector are arriving thick and fast, most of them designed for riding the internet highway. However, the latest Global Consumer Banking Survey conducted by professional...

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    When is a loss a good loss?

    The scale of losses racked up by the front runners in the Altfi sector make eye-watering reading. We learned recently that Funding Circle saw its deficit double to £36m last year which, if nothing...

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    You are challenging the banks, but are you a challenger brand?

    In the world of alternative finance and FinTech, the favourite word is 'disruption' - it defines the opportunity and gives a sense of purpose and, hey, it sounds edgy and cool at the same time....

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    Are SMEs borrowing or not?

    The latest annual figures from the National Association of Corporate Finance Brokers (NACFB) present a rosy, but not altogether consistent picture....

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    Beefing up the board at Funding Circle

    News that Eric Daniels, the former boss of Lloyds Bank, has accepted a directorship at Funding Circle draws many possible extrapolations....

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    You win some, you lose some - it's the name of the game

    SEEDRS published a detailed report of its entire equity crowdfunding history on September 7, one day before the deadline closed for submissions to the FCA for its ‘post implementation review of the...

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    Facebook will suppress clickbait stories – but what does it mean?

    A few weeks ago, Facebook decided to intensify its crackdown on ‘clickbait’ news that appears on the social network. These clickbait articles have intriguing headlines suggesting there is more to...

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    What is easier - measuring PR or knitting fog?

    Some would say measuring the value of PR is like knitting fog - it can't be done: it's certainly a topic that has exercised the mind of marketers and brand owners for aeons....

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    Expanded text ads – what and why?

    Google AdWords recently introduced expanded text ads – designed to give advertisers more control over the content of their ads and provide potential visitors to your site with more information...

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    The cost of misleading promotions

    News that Harmoney, New Zealand’s largest and best known marketplace lender, has fallen foul of the law for a misleading promotion acts as a timely reminder to platform owners and their marketing...

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    A week at The Marketing Eye

    This week, I spent my time at a marketing company, “The Marketing Eye”, in Uckfield, East Sussex for work experience and to learn more about what is involved in a marketing business and where The...

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    Brexit - Seven days in and it’s time to go to work

    ‘Be careful what you wish for’ is one phrase that has acquired added poignancy in the dizzy days that have followed the decision to ‘Brexit’. Accusations and counter-accusations continue to...

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    3 new features come to SharpSpring!

    I recently attended the SharpSpring Global Summit where the world’s fastest growing marketing automation platform introduced three brand new features. The new features help bring SharpSpring in...

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    IF ISA infographic

    Our friends at Orca Money have produced this handy infographic explaining all you need to know about the current state of play with the Innovative Finance ISA, including who currently has an offer...

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    Marketing Automation: What’s in a form?

    A person fills in a form on your website and you are sent a notification - job done, right? Probably not. You’d be surprised by the number of layers involved when someone completes a form on your...

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    Are you forgetting these eight easy search ranking essentials?

    Are you forgetting these eight easy search ranking essentials?...

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    Alternative Finance and Fintech - a financial revolution or hype?

    This is a guest post by Ian Hepworth, founder of independent finance brokers and cashflow finance specialists, Funding Solutions. Ian welcomes the increase in choice for borrowers, but encourages...

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    How to build an integrated marketing technology suite

    I am often asked to explain the difference between the various marketing technologies and show how they can be linked together to provide efficiency and scalability. The following diagram has been...

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    Where next for IFAs and peer-to-peer?

    Not normally known for eschewing the opportunity to make an easy buck or two, the UK’s IFA community has been strangely reluctant to engage with P2P crowdlending, despite its remarkable rise to...

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    The Innovative Finance ISA: What does the new tax wrapper mean for UK SMEs?

    The continued growth in Peer-to-Peer (P2P) lending volumes is showing no signs of slowing and the introduction this week of the new Innovative Finance ISA (IFISA) could go a long way towards...

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    Seven is the magic number

    For anybody to buy 'off the bat' in B2B is rare. The consideration process is long and there can be multiple stakeholders involved, so we have to create multiple touch points to move people along...

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    FCA battles with P2P regulation log jam

    When Chancellor George Osborne declared last year that the new Innovative Finance ISA would be open to investors from the start of April 6 2016, he evidently under-estimated the impact on the...

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    Interview in progress

    Marketing has always been about more than organising brochures and updating the social media accounts, but now more than ever it is about demand generation: a constant process of identifying...

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    Innovative Finance ISAs - all you need to know (podcast)

    Many of us enjoy Mike Baliman's excellent London FinTech podcasts. With the Innovative Finance ISA, or IF ISA, being such a hot topic of conversation at the moment - and more questions than answers...

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    Building brands - the next frontier for AltFi

    Creative Director at The Marketing Eye, Nick Davis, explains how taking branding seriously can reap results in the alternative finance sector...

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    How to create a lead generating landing page when promoting your product on social media

    Advertising your product or service on social media is becoming ever more popular. The format allows small and medium-sized businesses to reach their target audience through a detailed array of...

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    5 essential elements for a successful B2B outbound calling campaign

    B2B buyers often need a nudge to move them from the marketing process into the sales pipeline. This is where outbound calling fits in. James Harvey, Managing Director at Bluestone B2B, looks at how...

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