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2017

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    The FCA’s extended Senior Managers & Certification Regime

    The Financial Conduct Authority’s extended Senior Managers & Certification Regime – and what it will mean for marketers in 2019...

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    GDPR: B2B vs B2C – can you still email your database?

    On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force, and if you’re not compliant, your entire email database could be under threat from extinction… or is it?...

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    2017 market trends in SME lending

    Bank of England statistics show that lending to SMEs is very little changed after the first ten months of 2017. If anything, the owners of smaller businesses are keeping money on deposit while they...

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    The Impact Of Blockchain Technology On P2P Finance

    As Bitcoin hits new record highs in ever-decreasing time frames, the conversation about it is filtering down from the tech-savvy geek to the bleeding-edge investor and now, finally, to Joe Public....

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    Changes to Google Optimize

    If you’re working hard to get the best efficiency that you can out of your marketing activity, you’ll be constantly tweaking and testing all aspects of your customer journey through the funnel to...

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    Which CRM to choose?

    This is a guest post by Martin Zeman of Data Driven Era. The original article can be found here....

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    Does your email marketing need DMARC?

    You may have heard of SPF and DKIM when it comes to email validation – Sender Policy Framework and DomainKeys Identified Mail in case you didn’t - but did you know there’s a third option?...

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    FinTech things in the Budget you might have missed

    Beneath the headlines in the Chancellor’s Budget statement today, there was some encouraging news for the FinTech world....

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    How To: Have a Marketable ICO

    It isn’t very long ago that we lived in a world without the Initial Coin Offering, or ICO. Used by new and innovative companies to raise cash and bring their product or service to market, the...

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    Growing an online P2P community for your investors

    Creating an online presence is one thing but creating, building and sustaining an online community is very much another. Yes, you want to have a social media page that promotes your brand and...

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    Why your unengaged email contacts are killing your business

    Are you sending emails to contacts that have been in your database for six plus months but haven’t opened your last 10-15 emails? If you are, this blog post is for you, because...

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    Financing start-ups – shrewd, brave or foolhardy?

    What does Market Invoice (MI) know that its rivals don’t? News that the invoice financing platform is moving into straight term loans for SMEs is perhaps not so much of a surprise, but what does...

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    Whither the P2P borrowers?

    Attracted by the high yields on offer, lenders large and small, private and institutional, are queueing up to make money available for P2P loans. A few of the more recent developments have seen Zopa...

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    Content creation vs. content curation

    Producing enough content to keep your audience engaged is a challenge, especially for SMEs and startups. In our previous blog post ‘Content marketing for social media' we looked at why you should...

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    Content marketing for social media

    We at The Marketing Eye take content seriously. In our blog post the smart content marketing funnel we talk about how we believe content marketing is much more than just another long line of...

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    Analysis: FinTech vs Top 500 UK Websites

    Following on from my previous analysis piece on the Insurance and InsurTech market's websites against those of the Top 500 UK sites, I thought it was about time we did the same for...

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    Give Innovative Finance ISAs a chance

    According to official statistics from HMRC, only 2,000 Innovative Finance ISAs (IFISAs), with a total value of £17m (averaging out at £8.5k per head), were opened by consumers during 2016-17. Given...

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    GDPR: Can you email an individual at a business?

    As the live date for the General Data Protection Regulation (GDPR) gets ever closer, people are beginning to realise the scale and the impact it could have on their business. On the face of it, the...

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    How to get more from your contacts without increasing the length of your forms

    Want to get more information out of your leads and contacts, but afraid you might scare them off with long, arduous forms? I hear you....

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    The GDPR: what you need to know

    Nick Pester, Partner and Head of Insurance and InsurTech at Capital Law, provides an overview of the upcoming General Data Protection Regulation and discusses how it might affect insurers and...

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    Will Google show a "NOT SECURE" warning on your site?

    There has been an announcement today that Google Chrome will show security warnings whenever a user enters text on a form on an HTTP page. That means any page that has an input field (like

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    Bank Referral Scheme - is 3% success, success?

    We suspected that the Bank Referral Scheme was going to be a slow starter when, five months ago, The Marketing Eye asked the Treasury’s Press Office how it was getting on. Despite the fact that no...

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    Peer-to-peer lenders should not fear APRs

    Following the Competition and Markets Authority's (CMA) announcement that the new pricing rules on business loans will not apply to peer-to-peer lenders, some are heaving a hefty sigh of relief,...

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    Analysis: InsurTech & Insurance Websites vs Top UK Sites

    Many of us have used a tool like Google’s Page Speed Insights to assess our website’s strengths and weaknesses. Have you ever wondered how your website compares to the Internet as a whole? More...

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    SharpSpring launches visual workflow builder to enhance lead generation and sales

    SharpSpring recently announced the launch of their Visual Workflow builder. The new feature intends to make the process for creating workflows easier and brings it in line with the likes of Pardot...

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    Over 50s spending more on financial services

    This year’s ‘Adult Media Use and Attitudes Report’ from Ofcom confirms one fact that we could have probably guessed anyway – that the use of smartphones by people over 65 years of age remains...

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    Why can’t we make faster business decisions?

    Malcolm Gladwell, in his book Blink, argues that the lengthy procrastination that often takes place in decision-making is ‘post self-justification’, because we actually make up our minds pretty...

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    Peer-to-Peer lending passes £10 billion mark

    Peer-to-peer lending has reached a significant milestone since Zopa launched the world’s first P2P platform in 2005. Over £10 billion has been cumulatively lent across 23 UK P2P platforms....

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    IMPRA 2017 – a showcase for Insurance Industry talent and innovation

    ‘Great occasion, great venue and great showcase for the Insurance industry’ sums up my feelings about the Insurance Marketing and PR Awards (IMPRA) 2017. It was a privilege to be involved as both...

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    Marketing activity so bad it’s quite literally criminal

    A news article came out through the Bangkok Post (we found it through The Verge) last week about the arrest of three Chinese nationals. The trio had been paid over £10,000 a month to run a...

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    Peer to Peer featured in Queen's birthday honours

    Good to hear that the pre-eminent pioneers of P2P lending in the UK are receiving formal recognition for their outstanding achievements. Described an a ‘Peer to Peer and Financial Inclusion...

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    New Fintech Collaboration: Xero + Liberis

    Liberis, the card based finance provider, has announced an integration with Xero, the UK's leading online accounting software, to improve small businesses’ access to capital and credit....

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    The Disconnected Customer Experience

    If you want to know what a ‘connected customer experience’ is, you need look no further than the latest report from software integration specialists Mulesoft who define it thus: “An...

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    Consumer debt rises while businesses save

    Soaring levels of consumer debt are evidently causing the Bank of England, the Government and others in authority some sleepless nights. According to a recent report in The Guardian, the number of...

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    ArchOver receives FCA authorization

    ArchOver, one of The Marketing Eye’s longest standing clients in the alternative finance sector, has been granted full authorisation by the Financial Conduct Authority (FCA). The news represents a...

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    Liberis and Sage launch Sage Pay Business Finance

    Sage Pay has teamed up with alternative business finance provider, Liberis,to give Sage customers access to flexible financing for the first time....

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    Jason Dilworth joins The Marketing Eye to develop technical capability

    Financial services marketing agency, The Marketing Eye, has appointed Jason Dilworth to the new role of Technical Director in a move designed to expand and develop the company’s data-driven...

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    Australian Budget sets scene for FinTech growth

    The latest Budget statement from ‘down under’, on May 9, reaffirmed the Australian Government’s intention to turn the continent into a global fintech centre....

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    Insurtech Asia - the insurance sector is ripe for disruption

    The Insurance industry, which for generations has relied on long-established methods and processes (e.g. actuarial tables) to price policies and create a vast store of historic wealth for the...

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    A third of B2B marketers are tracking sales through social

    For an industry whose origins and continuing existence rely heavily on the accurate analysis of statistics, the insurance sector would do well to note the seismic shift taking place in modern...

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    Repeat, Repeat, Repeat – 4 reasons to keep contacting the same prospect list

    Asking someone to buy your product or sign up to your service after only one mail-shot or email is unrealistic. We can’t expect that one email, no matter how carefully crafted, will be enough to...

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    InsurTech needs to learn from Altfi and FinTech

    The winds of technology-induced change have been ripping through the financial service industries for quite a while now – banking and fund management being prime examples – but up until now the...

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    FinTech as a force for good

    Kids, they say, grow up quickly and nowhere is this more true than in FinTech. Barely five years ago, the phrase wasn’t even invented. Now it is the collective noun for billion dollar enterprises,...

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    Insurance Industry jobs could be lost to robots and AI

    Speculating on how far the robot revolution could go is nothing new – Hollywood has been producing apocalyptic films for decades showing machines ruthlessly taking over from humans as masters of...

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    What is a bank?

    One of the recurring themes at this year's AltFi Europe event, organised by the excellent AltFi team, was a quest for the definition of a bank, or more particularly a bank of the future. Is it any...

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    Promoting video content on social media

    So, your business has splashed out on a big, beautiful high quality piece of video content, you are going to want to stretch it as far as it will go, right? Then don’t do what everyone else does...

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    Giles Andrews' appointment marks another step on P2P’s road to maturity

    Students of the history of finance may one day look back on Giles Andrews’ appointment to the Chair of MarketInvoice (MI) as a major milestone in the evolution of the P2P sector....

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    New community for Bank of England’s FinTech Accelerator

    The Bank of England has made steps towards improving relations between itself and the Fintech sector with the launch of its new community. The community intends to bring the Bank and Fintech-related...

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    Credit where it’s due

    Sometimes you just have to say ‘well played’....

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    Professor to sort Bank Referral Scheme

    The much-vaunted Bank Referral Scheme master-minded by the Treasury went live on November 1 last year, followed by deafening silence ever since. Anecdotal stories have been trickling out that suggest...

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    Is consumer car finance the next big opportunity for P2P?

    Two very clear trends are emerging in the Alternative Finance sector. First, with lenders casting aside any doubts about security to get at the attractive yields available, the pressure is on for...

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    Challenger banks to receive unexpected boost from RBS

    At long last, the shareholders of RBS (still 73% owned by the State) have received a piece of goodish news that should help raise their spirits. Faced with the prospect of missing the deadline for...

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    Four Facebook ad campaigns you should be running to attract and retain investors

    With around one-fifth of the world’s population on Facebook, you would think generating brand awareness and leads from it would be a piece of cake. The reality is less straight forward. With a...

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    What about the savers?

    A lot of noise (propaganda?) is being created around the UK’s unexpected economic boom following the Brexit vote. We are being force-fed a constant diet of how the visionary ‘leavers’ were...

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    6 quick wins when you first sign up to marketing automation

    Marketing automation systems are powerful, intelligent and the bedrock of many businesses' marketing strategies, but getting to learn and understand them takes time and dedication. Not becoming...

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    Greed is a great healer

    President Trump’s early efforts to bring legislative change to America make it a little difficult to look across the Atlantic and feel totally at ease. For example, with one flourish of his...

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    Neil Edwards is confirmed as Chartered Marketer

    Our Managing Director Neil Edwards has received confirmation that his hard work and dedication to CPD has earnt him another year with the status of Chartered Marketer....

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    7 characteristics of social media implementation in B2B marketing

    If you look for evidence of the potential benefits to B2B organisations of social media, you will see both lead generation, as well as brand reinforcement are being addressed to great advantage....

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    Compare marketing automation platforms with this free tool

    Comparing the different marketing automation systems can be difficult. I mean, where do you start? There are a more than a few to begin with. Some have features that others don’t, some of those...

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    Baying for blood

    The critics of the P2P sector are seated in the gallery, waiting, it seems, for that exquisite moment of high drama when the first major casualty hits the deck. The mainline media have done their bit...

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    Rebranding Zopa

    Some thoughts on the newly rebranded P2P lender by Creative Director Nick Davis....

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    It’s not just P2P in the FCA queue

    Industry regulators are never going to come out top in the popularity stakes, but the Financial Regulation Authority (FCA) looks to be on the receiving end of mounting criticism from a number of...

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    Will new EU data law affect my business?

    Following the European Commission’s recent press release on the updates to the General Data Protection Regulation (GDPR), we take a look at the key points that will affect all businesses using the...

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    FSCS limit reset to 85k

    As predicted towards the end of 2016, and after taking account of feedback from the financial marketplace, the UK’s Prudential Regulation Authority (PRA) has confirmed that the limit on the...

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    Platform Black rebrand

    Platform Black, one of the first names to emerge from the peer-to-peer finance revolution, is changing its name to Sancus Finance with effect from Monday (16 Jan 17)....

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    The press pendulum is swinging

    A media that once had nothing but good things to say about the alternative finance industry, is getting noticeably more challenging....

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    5 no-nonsense recommendations for your sales and marketing in 2017

    A New Year brings with it new resolve and if you want to move beyond the business equivalent of promising to do more exercise and drink less, and really want to kick your sales and marketing into...

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